# Chic Mexican Restaurant Branding Seis Chiles is a Mexican Eatery Boasting Vibrant Blue Branding By Rebecca Byers | Published 2015-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-restaurant-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/06/seis-chiles-cocina-mexicana.html) & [wearesabbath](http://www.wearesabbath.com/project/Seis-Chiles-—-Comida-Mexicana) Inspired by [traditional Talavera crafts](https://www.trendhunter.com/trends/animo) from Puebla, this Mexican restaurant is a dynamic visual identity for the [fast food experience](https://www.trendhunter.com/trends/santo-taco) in Monterrey, Mexico. A vibrant blue and white set of to-go packaging has an understated elegance to it that is buoyed by the brand's reputation for great tasting meals and friendly service. Called Seis Chiles (Six Chilies), the restaurant tapped Monterrey-based agency Sabbath Visuals in order to create a visualization of the brand's accessible simplicity and neatness. The blue and white range of materials created by Sabbath include to-go packaging like bags and containers, business cards, menus and stationery. Sabbath also created packaging for the brand's line of [pre-packaged sauces, oils and salsa](https://www.trendhunter.com/trends/mexican-moles), such as jalapeno hummus. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 65% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Talavera-inspired Branding:** New restaurants can incorporate traditional craft elements into their branding to create unique visual identities. - **Elevated Fast Food Packaging:** Design firms can help fast food brands elevate to-go packaging with simple yet elegant designs. - **Pre-packaged Food Packaging:** Designers can elevate pre-packaged food branding and packaging to create a cohesive brand image. ### Where This Applies - **Fast Food Industry:** Fast food chains can enhance brand perceptions and customer experience with elevated packaging and branding designs. - **Design Industry:** Graphic design firms can offer branding and packaging design services to help food and beverage brands stand out. - **Food Packaging Industry:** Food packaging companies can partner with food brands to create unique packaging designs that stand out on store shelves. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Small-Batch Chili-Lime Seasonings](https://www.trendhunter.com/trends/chilito-chile-lime-seasoning.md)