# Mexican Lime-Inspired Non-Alcoholic Beers Rhinestone is Expanding Product Line to Retailers By Kalin Ned | Published 2026-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-lime References: [streetinsider](https://www.streetinsider.com/PRNewswire/RHINESTONE+EXPANDS+ARIZONA+RETAIL+FOOTPRINT+WITH+WHOLE+FOODS+MARKET+PARTNERSHIP/26351132.html)  [Rhinestone](https://www.trendhunter.com/trends/alcohol-free-brews), an Arizona-based brand that produces non-alcoholic beer, has expanded its retail presence throughout the state by securing a partnership with [Whole Foods Market](https://www.trendhunter.com/trends/httpswwwkitnabeer), which will carry its Mexican Lime six-packs in all Arizona locations starting in May 2026. The Mexican Lime non-alcoholic beer contains zero percent alcohol, just five calories, no carbohydrates, and is gluten-free. These features make it one of the lightest options available in the [non-alcoholic beer category](https://www.trendhunter.com/trends/damm-daura-00). Rhinestone positions its Western-inspired brews as a social choice for people who enjoy the taste and ritual of beer but prefer to avoid impairment, whether for a short period or as a long-term lifestyle. Dustin Johnson, Founder of Rhinestone, shares: "Rhinestone was built for long days and longer nights – for people who still want something cold in their hand without it slowing them down." Image Credit: Rhinestone ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 57% | Activity: 64% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Zero-alcohol Craft Flavorization:** A rise in craft-style, zero-alcohol beers featuring bold flavor profiles like Mexican lime is reshaping product development toward taste-first nonalcoholic offerings with premium positioning. - **Functional Low-cal Beverage Positioning:** Products that combine ultra-low calories, zero carbs, and gluten-free claims are enabling new shelf categories oriented around health-conscious indulgence and macro-friendly social drinks. - **Ritual-oriented Alcohol-free Social Drinking:** Beverages designed to preserve the beer drinking ritual without impairment are reframing consumer occasions—from long workdays to nightlife—toward sustained sober socialization. ### Industries Being Reshaped - **Retail Grocery Chains:** Whole Foods–style national and regional grocery retailers are creating expanded distribution pathways for premium nonalcoholic craft SKUs that blur the lines between beverage aisle and specialty wellness sections. - **Non-alcoholic Beverage Manufacturing:** Producers focused on reformulation and flavor engineering are positioned to disrupt traditional brewing by delivering low-calorie, gluten-free alternatives that mirror craft beer complexity. - **Event Hospitality and Nightlife:** Bars, festivals, and hospitality venues are seeing demand for sophisticated alcohol-free options that allow hosts to cater to sober-curious consumers without compromising on ritual or presentation. ## Related on Trend Hunter - [Flavored Non-Alcoholic Beers](https://www.trendhunter.com/trends/heineken-00-flavored.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/peroni-nastro-azzurro-00-flavored-beers.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/shiner-bock.md) - [Women-Targeting Low-Alcohol Beers](https://www.trendhunter.com/trends/lowalcohol-beer.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Alcohol-Free Salty Citrus Beers](https://www.trendhunter.com/trends/modelo-chelada-limn-y-sal-nonalcoholic.md) - [Non-Alcoholic Craft Beer Partnerships](https://www.trendhunter.com/trends/nonalcoholic-craft-beer1.md) - [Celebrity-Backed Non-Alcoholic Lager-Style Brews](https://www.trendhunter.com/trends/crazy-mountain.md)