# Native American-Honoring Branding Mexican Jewelry Brand 'Caralarga' Acknowledges Multiple Cultures By Michael Hemsworth | Published 2015-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-jewelry References: [lovelypackage](http://lovelypackage.com/caralarga/) & [sociedadanonima.mx](http://sociedadanonima.mx/) It's difficult to separate a product from culture and make it a standalone item as everything is intermixed with varying degrees of intensity in the consumer goods market, which is acknowledged by [Mexican jewelry brand](https://www.trendhunter.com/trends/marbella-club-x-daniela-villegas) 'Caralarga' that [pays homage to different cultures](https://www.trendhunter.com/trends/ay-lelum-the-good-house-of-design). The [envelope-style of packaging](https://www.trendhunter.com/trends/kings-hawaiian-2) is both simple and feminine, drawing influence from a variety of different aesthetics to create a final product that doesn't call too much on itself to ensure the focus is left with the product within. The brand's package was designed by Sociedad Anónima and features a logo with a hidden meaning that's describe by the minds behind the brand: "The brand concept was inspired and based by the work of Native Americans, trying to communicate this idea through the icon in the logo, which is a tepee that represents the two capital letters of the designer and founder of the brand: Ana Holschinder." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 55% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Cultural Appreciation Branding:** Brands that acknowledge and honor diverse cultures through their branding and packaging, creating a unique selling proposition. - **Inclusive Design:** Designing products and packaging that appeal to a wide range of consumers by drawing inspiration from various cultural aesthetics. - **Hidden Meaning Logos:** Creating logos with hidden or symbolic meanings that add depth and storytelling to a brand's identity. ### Sectors Adopting This - **Jewelry:** The jewelry industry can embrace cultural appreciation branding to create unique pieces that resonate with customers. - **Packaging:** The packaging industry can tap into the trend of inclusive design to help brands express their cultural values and enhance the product experience. - **Graphic Design:** Graphic designers can explore the concept of hidden meaning logos to add intrigue and depth to brand identities. ## Related on Trend Hunter - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Indigenous-Designed Haircare Sets](https://www.trendhunter.com/trends/alanah-jewell.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)