# All-Natural Modern Moonshines This Mexican Distilled Liquor is Inspired by Moonshine By Rebecca Byers | Published 2015-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-distilled-liquor References: [lovelypackage](http://lovelypackage.com/juan-montana/) Juan Montana is a Mexican distilled liquor inspired by moonshine and the accompanying culture in the southern states during US prohibition. The mason jar-like bottle adds to the homemade aesthetic, while the [artisan-inspired black and white label](https://www.trendhunter.com/trends/collectible-spirits-bottle) recalls imagery of hyper-local distillation methods. Given that during prohibition era moonshine was produced at night (under the "moon's rays"), the packaging scheme for Juan Montana is inspired by a typical character living a hermit life in the southern US mountains during this intriguing period of history. The prohibition-inspired Mexican distilled liquor brand tapped the creative team at Sociedad Anónima, who chose to illuminate a rustic style derived from the natural essence of old-fashioned elements included in the unique formulation. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 53% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Prohibition-inspired Liquor:** Opportunity for creating unique distilled liquors inspired by the culture and aesthetics of the prohibition era. - **Homemade Aesthetic:** The demand for artisan-inspired packaging and design that evokes a homemade feel for various products, including distilled liquors. - **Hyper-local Culinary Trends:** Exploring local ingredients, traditional distillation methods, and cultural references to create unique liquor brands. ### Where This Applies - **Craft Distilleries:** Craft distilleries can create unique liquor brands inspired by the prohibition era, leveraging a homemade aesthetic and hyper-local ingredients. - **Design and Branding:** The demand for artisan-inspired packaging and label design that evokes a homemade feel opens opportunities for design and branding agencies. - **Culinary Tourism:** Investing in hyper-local culinary experiences and products, including liquor brands, can attract tourists looking for unique and authentic experiences. ## Related on Trend Hunter - [Moonshine Party Packs](https://www.trendhunter.com/trends/midnight-moon-party-in-a-box.md) - [Mexican Fruit Distilled Spirits](https://www.trendhunter.com/trends/edenico.md) - [Elevated Tequila Bottle Designs](https://www.trendhunter.com/trends/jaja-tequila-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md) - [Ultra-Premium Mexican Mezcals](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md)