# Ultra-Premium Mexican Cocktails SouthNorte Canned Cocktails Channel Authentic Flavors of Mexico By Laura McQuarrie | Published 2022-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-cocktails References: [prnewswire](https://www.prnewswire.com/news-releases/award-winning-southnorte-brands-expands-its-line-up-with-the-debut-of-ready-to-drink-cocktails-301488885.html) & [SouthNorte](http://www.SouthNorte.com)  SouthNorte is entering the [RTD cocktails](https://www.trendhunter.com/trends/mixedup-cocktail-co) category with a trio of high-quality, ready-to-drink Mexican cocktails that take cues from the authentic flavors. The three tequila-based cocktails (Paloma, [Matador](https://www.trendhunter.com/trends/soap-bar-case) and a Mexican Mule) are thoughtfully made with natural, premium ingredients and they are poised "to satisfy consumers' thirst for discovery." The flavors of Mexico are not only explored through taste but the entirety of the new products, from quality to can design. Paul Cummins, President, SouthNorte, says "For an increasingly omni-cultural generation, flavors and associations are tickets to places, feelings, ideas they may have never otherwise experienced." While the Paloma combines the refreshing taste of grapefruit and fresh lime with blue agave tequila, the Mexican Mule spikes ginger beer and lime with a hint of jalapeño. The Matador rounds out the trio with a different take on blue agave tequila, thanks to fresh pineapple and lime. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 46% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Authentic RTD Cocktails:** Opportunity for disruptive innovation in the ready-to-drink cocktails category by offering high-quality, premium ingredients and authentic flavors. - **Cultural Immersion Through Flavors:** Potential for disruptive innovation by exploring a cultural immersion experience through the flavors and associations of products. - **Innovative Can Design:** Opportunity for disruptive innovation in product design by thoughtfully designing cans as a channel to enhance the experience of the product. ### Where This Applies - **Alcoholic Beverages:** Opportunity for disruptive innovation in the alcoholic beverages industry by offering high-quality ready-to-drink cocktails with authentic flavors. - **Food and Beverage:** Potential for disruptive innovation by exploring a cultural immersion experience through the flavors and associations of products in the food and beverage industry. - **Packaging and Design:** Opportunity for disruptive innovation in the packaging and design industry by thoughtfully designing product packaging to enhance the experience of the product. ## Related on Trend Hunter - [Mexican-Made RTD Debuts](https://www.trendhunter.com/trends/new-mix.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md) - [Mixologist-Made Cocktail Ranges](https://www.trendhunter.com/trends/canned-tequila-cocktails.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Sparkling Tequila Cocktails](https://www.trendhunter.com/trends/suerte-tequila.md) - [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Hispanic Canned Cocktails](https://www.trendhunter.com/trends/tequila-based-canned-cocktail.md) - [Flavorful Ready-to-Drink Margaritas](https://www.trendhunter.com/trends/readytodrink-margaritas.md)