# Foxy Beer Branding The Mexican Beer 'Zorra' Uses Bold Letters and a Fox to Attract Consumers By Ady Floyd | Published 2015-06-01 | Updated 2015-06-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mexican-beer References: [thedieline](http://www.thedieline.com/blog/2015/5/28/zorra) & [analogo.mx](http://analogo.com.mx/) Análogo designed the perfect logo and label for the Mexican beer Zorra. The brand wanted to create something that was contemporary but also friendly and strong at the same time. The designer decided to keep the label off the neck of the bottle and only cover the body for a fresh look. The name Zorra is the focal point because it is a strong and uncommon name, which will capture the attention of consumers. Using thick bold lettering and a [leaping fox as the logo](https://www.trendhunter.com/trends/big-hug-1), the beer is simple with strong features. The brand has two unique flavors of 'Imperial Peanut Stout' and '[Red Indian Pale Ale](https://www.trendhunter.com/trends/all-day-ipa),' so adjusting the logo colors to suit each one was easy and convenient. The Mexican beer is sold in generic brown bottles, which made the design process a challenge to create a standout logo and label. The simplistic design is appealing and engaging. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Contemporary Beer Label Design:** Opportunity for breweries to create modern and eye-catching label designs that appeal to consumers. - **Customized Logo for Beer Flavors:** Opportunity for breweries to create unique logos and branding elements that reflect the different flavors of their beers. - **Standout Packaging for Generic Bottles:** Opportunity for innovative packaging solutions that can elevate the visual appeal of generic bottles and make them stand out on the shelves. ### Sectors Adopting This - **Craft Beer Industry:** Craft breweries can leverage unique branding and label designs to differentiate their products in the competitive beer market. - **Packaging Industry:** Packaging companies can explore innovative solutions to help brands enhance the visual appeal of their products and create standout packaging designs. - **Graphic Design Industry:** Graphic designers can work with breweries to create captivating and customized logos and labels that align with their brand identity and target audience. ## Related on Trend Hunter - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Bold-Colored Tequila Campaigns](https://www.trendhunter.com/trends/undomesticate-campaign.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Redesigned Bold Beer Brands](https://www.trendhunter.com/trends/peroni-smith-lumen.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Subtly Spicy Mexican-Style Lagers](https://www.trendhunter.com/trends/spicy-mexicanstyle-lagers.md)