# Spilt Milk Merchandising Meuuh Lait Packaging Opts for Liquid Labeling By Amelia Roblin | Published 2011-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meuuh-lait-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/02/meuuh-lait.html) & [atelierpierreandjean](http://www.atelierpierreandjean.com/realisations/meuuh/) With the product wrapped up so nicely, I'd hate to spill the milk contained within Meuuh Lait packaging. The [organic beverage brand](https://www.trendhunter.com/trends/fruit-bliss) sought the help of [Atelier Pierre](https://www.trendhunter.com/trends/plantbased-skyr) + Jean of France for naming and labeling to bring a common consumable a rank above the rest. The calcium-rich liquid was given the amusing identity of "Meuuh" -- an alternative phonetic spelling of "mooo." Such a simple and straightforward name has been paired with an equally literal and minimal visual, in the form of a white splash. Looking somewhat like the utters of a cow as well, the spilled motif could not be truer to the product. A simple system of text labeling further signifies the drink's flavors of honey and strawberry, rendering the Meuuh Lait packaging as to-the-point as possible with its iconic [whitewashed carton](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Liquid Labeling:** The trend of using liquid labeling in packaging design presents opportunities for brands to create visually engaging and innovative packaging. - **Minimal Visuals:** The trend of using minimal visuals in packaging design presents opportunities for brands to convey simplicity and clarity in their products. - **Literal Naming:** The trend of using literal and straightforward names in branding presents opportunities for brands to create memorable and relatable identities. ### Who This Affects Most - **Beverage Packaging:** The beverage packaging industry can explore liquid labeling techniques to enhance the visual appeal and branding of their products. - **Graphic Design:** The graphic design industry can embrace minimal visual styles to create clean and impactful designs across various mediums. - **Food and Beverage:** The food and beverage industry can leverage literal naming strategies to differentiate their products and connect with consumers on a more personal level. ## Related on Trend Hunter - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md)