# Candy-Paired Underwear Packaging The MeUndies x Sugarfina Bento Box is Filled with Gummy Treats By Laura McQuarrie | Published 2018-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/meundies-x-sugarfina References: [meundies](https://www.meundies.com/products/meundies-x-sugarfina) For Valentine's Day this year, the MeUndies x [Sugarfina](https://www.trendhunter.com/trends/heartbox) collaboration has been released to pair an ultra-comfortable underwear gift with artisanal gummy candies. The exclusive bento box packaging takes after the style of Sugarfina's signature packaging, offering a special way to present a romantically themed gift to someone special. The bento box-inspired underwear packaging includes Sugarfina's Rosé All Day Bears and Champagne Bears, which are made with genuine French Rosé and [Dom Pérignon](https://www.trendhunter.com/trends/hollywood-candy-capsules) Vintage Champagne—though the bears are non-alcoholic. Although underwear is sold separately, the box accommodates two pairs. MeUndies recently released a Valentine's Day Collection for men and women with plenty of festive options to choose from, such as the [Heart Party](https://www.trendhunter.com/trends/candy-heart-hot-chocolate-bombs) and Heartbreaker styles. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 37% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Artisanal Packaging:** The collaboration between MeUndies and Sugarfina demonstrates the trend of using unique and stylish packaging to enhance the presentation of products. - **Experiential Gifting:** The MeUndies x Sugarfina bento box offers a unique gifting experience by combining comfortable underwear with gourmet gummy candies. - **Luxury Collaborations:** This collaboration highlights the trend of luxury brands partnering together to create exclusive and premium products for special occasions. ### Industries Being Reshaped - **Fashion and Apparel:** The MeUndies x Sugarfina collaboration explores how fashion and apparel brands can enhance their offerings by partnering with food and beverage companies. - **Confectionery:** The bento box packaging of the collaboration brings an innovative twist to the confectionery industry by combining luxury candies with unique packaging designs. - **Gift and Specialty Retail:** The MeUndies x Sugarfina collaboration targets the gift and specialty retail industry by offering a unique and luxurious gifting option for special occasions. ## Related on Trend Hunter - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Mens Underwear Bundles](https://www.trendhunter.com/trends/manmade.md) - [Romantic Liquid-Filled Gummy Candies](https://www.trendhunter.com/trends/bebeto-valentines.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Love-Inspired Gift Boxes](https://www.trendhunter.com/trends/heartbox.md) - [Textural Romantic Candy Ranges](https://www.trendhunter.com/trends/bebeto-valentines-day.md) - [Romantic Assorted Bite-Sized Treats](https://www.trendhunter.com/trends/ritter-sport-valentines-day.md)