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# Freezer-to-Oven Danish Pastries
The Mette Munk Danish Pastries are Made from Premium Ingredients

By Katherine Pendrill | Published 2019-05-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mette-munk
References: [preparedfoods](https://www.preparedfoods.com/articles/122318-aryzta-premium-authentic-danish-pastries) & [aryztaamericas](https://www.aryztaamericas.com/)

Consumers can enjoy enjoy the taste of oven-fresh [Danish pastries](https://www.trendhunter.com/trends/papa-damour) in the comfort of their own homes with the new Mette Munk line. Launched by ARYZTA, the new lineup of [freezer-to-oven pastries](https://www.trendhunter.com/trends/manishewitz-chocolate-babka) is the closest North Americans can get to an authentic Danish pastry, without visiting Denmark.

The new Mette Munk pastries are scratch-made at the brand's bakery in Odense, Denmark. Each pastry is made from real fruit, real Bourbon vanilla, free-range eggs, sustainable palm oil, and pure maple syrup, so consumers can feel good about the ingredients used. The pastries also come in a [wide variety of flavors](https://www.trendhunter.com/trends/panera-bakery-items), to give consumers a full taste of Denmark. As ARYZTA North America's VP of Marketing Strategy explains, “The quality and authenticity of Mette Munk aligns extremely well with marketplace insights and trends."

Image Credit: *ARYZTA.*

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 47% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Freezer-to-oven Pastries:** Opportunity to innovate and expand on the convenience of pre-made baked goods for at-home consumption.
- **Authentic Ingredients:** Opportunity to appeal to consumers looking for high-quality, sustainable and pure ingredients in their baked goods.
- **Variety of Danish Flavors:** Opportunity to expand on flavor options to provide customers with a full taste of Denmark.

### Industries Being Reshaped

- **Bakery:** Opportunity to innovate on pre-made baked goods to cater to the growing demand for convenience in home cooking.
- **Food Service:** Opportunity to offer premium frozen products to consumers in the food service industry who are looking for high-quality options.
- **Retail:** Opportunity to offer premium frozen baked goods to customers in the grocery store who are looking for authentic and convenient options to enjoy at home.

## Related on Trend Hunter

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- [Danish-Style Apple Buns](https://www.trendhunter.com/trends/apple-cinnamon-buns.md)
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