# Gender-Inclusive Cosmetic Packaging Mettalusso's Packaging Connects Skin & Mental Health By Elena Rahman | Published 2022-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mettalusso References: [einnews](https://www.einnews.com/pr_news/567292306/celebrity-product-developer-launches-world-s-first-vegan-brand-for-people-and-pets) & [mettalusso](https://mettalusso.com/) Mettalusso is the first vegan brand for people and pets. Consumers can purchase items for themselves and their furry friends in one convenient trip to the store. Known for its [vegan skincare and pet grooming products](https://www.trendhunter.com/trends/welltayl), the brand's formulas are packaged in eye-catching yet gender-inclusive wrapping. The high-performance formulas are packaged in [minimalist designs](https://www.trendhunter.com/trends/panoxyl) with messages that encourage good mental health practices related to skincare. Mettalusso understands the importance of inclusivity; its products are targeted toward all people regardless of their gender orientation. The brand believes that offering products for everyone create a safe and welcoming environment in the beauty sector, which is why its products are packaged in minimalist and inclusive designs with a specific focus on mental health encouragement. Image Credit: Mettalusso ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 63% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Gender-inclusive Packaging:** Providing gender-inclusive packaging options for cosmetics can offer a competitive advantage by appealing to a larger, more diverse customer base. - **Mental Health Messaging:** Incorporating messaging related to mental health on cosmetic packaging can create unique brand differentiation and provide an opportunity to engage with customers on a deeper level. - **Vegan Beauty Products:** The growing demand for vegan beauty products presents an opportunity for brands to innovate and offer new, high-quality options that appeal to ethical consumers. ### Industries Being Reshaped - **Cosmetics:** Brands in the cosmetics industry can incorporate gender-inclusive and mental health messaging on their packaging to appeal to a wider customer base and create unique differentiation. - **Pet Care:** Companies in the pet care industry can innovate by offering vegan and gender-inclusive grooming products that appeal to ethical and diversity-conscious consumers. - **Mental Health:** Companies in the mental health industry can collaborate with beauty brands to incorporate mental health messaging on cosmetic packaging, creating cross-industry opportunities to promote wellness and self-care. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Clean Mindful Cosmetics](https://www.trendhunter.com/trends/sonela.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Premium Haircare](https://www.trendhunter.com/trends/sisterwould.md) - [Mind-Skin Connection Kits](https://www.trendhunter.com/trends/securely-attached-kit.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Gender-Free Fragrances](https://www.trendhunter.com/trends/pacsun-for-all-fragrance.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md)