# Plastic-Free Paper Food Packaging The MetsäBoard Prime FBB EB is Highly Recyclable By Michael Hemsworth | Published 2019-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metsboard-prime-fbb-eb References: [foodbev](https://www.foodbev.com/news/metsa-board-launches-plastic-free-eco-barrier-paperboard/) & [metsaboard](https://www.metsaboard.com) Many [paper food packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic) designs have a thin plastic film that acts as a barrier to maintain freshness, so the [MetsäBoard](https://www.trendhunter.com/trends/mets-board-pro-fbb-go) Prime FBB EB has been developed as an alternative that is eco-friendly and plastic-free. Created for the food and food service industry, the packaging was made by Finland-based Metsä Board and is reported to have a [solid resilience against moisture and grease](https://www.trendhunter.com/trends/colpac). It's safe for direct food contact and is made using fresh fiber that has been sustainably sourced, and is also free from optical brighteners and fluorochemicals. The MetsäBoard Prime FBB EB packaging was addressed by Business Development Director of Metsä Board (part of Metsä Grop) Katja Tuomola who said, "Paperboard packaging made from renewable materials is a sustainable choice, and with further development of the barrier properties of the paperboard we are now able to cater for a greater number of applications. Our new plastic-free eco-barrier paperboard provides many interesting opportunities for food and food service packaging as well as other end uses where barrier properties are needed.” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plastic-free Packaging:** Further development of paperboard's barrier properties offers disruptive innovation opportunities for eco-friendly packaging in different industries - **Sustainable Food Packaging:** More companies in the food and foodservice industry will embrace eco-friendly packaging solutions to meet customer preferences - **Renewable Materials:** Further research and utilization of renewable materials in packaging will create disruptive innovation opportunities for material science ### Sectors Adopting This - **Food Packaging:** MetsäBoard Prime FBB EB offers an innovative plastic-free packaging solution for the food industry - **Foodservice:** The paperboard packaging can be utilized by restaurants and food service companies looking to reduce their environmental impact - **Material Science:** Innovations in barrier properties can be utilized in different industries that require packaging solutions with greater resistance to moisture and grease ## Related on Trend Hunter - [Paper-Based Recyclable Packaging](https://www.trendhunter.com/trends/recoflex.md) - [Paper-Made Frozen Food Packaging](https://www.trendhunter.com/trends/recyclable-paper-bags.md) - [Paper-Based Packaging Advancements](https://www.trendhunter.com/trends/monoflex-fibre-plus.md) - [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging.md) - [Paper-Made Shrink Wrap Packaging](https://www.trendhunter.com/trends/traywrap.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Recyclable High-Barrier Packaging](https://www.trendhunter.com/trends/sappi-paper-packaging.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Recyclable Paper-Made Tray Packaging](https://www.trendhunter.com/trends/paperseal-pressed.md)