# Slatted Alphabetic Desks The MetropolitanRepublic Reception is a 3D Puzzle of the Firm's M-blem By Amelia Roblin | Published 2014-02-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/metropolitanrepublic-reception-desk References: [fubiz.net](http://www.fubiz.net/en/2014/02/12/metropolitan-republic-reception-desk/) & [jessejames.co.za](http://www.jessejames.co.za/metropolitanrepublic-reception-desk/) The MetropolitanRepublic Reception Desk is the clever response of one imaginative design firm in establishing a bold first impression for a South African advertising agency. The company wanted to create a memorable experience for visitors to its office in the form of a [single piece of furniture](https://www.trendhunter.com/trends/modular-furniture-systems). What JesseJames did was pull the first letter of the brand's name, making a welcoming workstation from that. A giant M shape was developed to express the strong identity of this leading Cape Town business; this was rendered in a practical way to make it both functional and emblematic. With [CNC](https://www.trendhunter.com/trends/soundlink-plus) routing of flat panel components, the MetropolitanRepublic Reception Desk was built up through an interlocking stacked assembly. It serves as a substantial yet permeable screen with a [single work surface](https://www.trendhunter.com/trends/single-desk) at the back. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Modular Furniture:** The use of CNC routing and interlocking stacked assembly in the MetropolitanRepublic Reception Desk demonstrates the trend towards modular furniture. - **Brand Identity Expression:** The creation of a giant M shape in the desk showcases the trend of expressing brand identity through design. - **Memorable Office Experiences:** The focus on creating a memorable experience for visitors through a single piece of furniture highlights the trend of designing office spaces to leave a lasting impression. ### Where This Applies - **Furniture Manufacturing:** The innovative assembly method used in the MetropolitanRepublic Reception Desk presents an opportunity for disruptive innovation in the furniture manufacturing industry. - **Interior Design:** The integration of brand identity into furniture design opens up possibilities for disruptive innovation in the field of interior design. - **Advertising and Marketing:** The creation of a bold and memorable reception desk reflects the potential for disruptive innovation in the advertising and marketing industry to make a lasting impression on clients. ## Related on Trend Hunter - [Minimalist Monochromatic Desk Designs](https://www.trendhunter.com/trends/arqus-desk.md) - [Ergonomic Multi-Use Desk Furniture](https://www.trendhunter.com/trends/kabinett-desk.md) - [Minimalist Storage-Paired Workstations](https://www.trendhunter.com/trends/diag-desk.md) - [Employee Personalization Workstation Furniture](https://www.trendhunter.com/trends/zedo-desk.md) - [Sleek Storage-Packed Workstations](https://www.trendhunter.com/trends/threesix-desk.md) - [Sculptural Wall Desks](https://www.trendhunter.com/trends/sculptural-wall-desk.md) - [Elegant Working Desk Concepts](https://www.trendhunter.com/trends/mindset-builtin-computer-desk.md) - [Single-Piece Construction Workstations](https://www.trendhunter.com/trends/nook-desk.md) - [Futuristic Sculptural Desks](https://www.trendhunter.com/trends/arnardo-desk.md)