# Operatic Performance Pickers The Metropolitan Opera's Quiz Tailors a Custom Season Subscription By Laura McQuarrie | Published 2014-04-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metropolitan-opera References: [psfk](http://www.psfk.com/2014/04/metropolitan-opera-buzzfeed-quiz-strategy.html) & [ticketfinder.metoperafamily.org](http://ticketfinder.metoperafamily.org/questions.php?utm_source=cyospage&utm_medium=findmyopera&utm_campaign=mof) In order to appeal to a more youthful demographic, the [Metropolitan Opera](https://www.trendhunter.com/trends/every-second-counts-film) created a way for theatre-goers to 'Create Your Own Series' with its ticket finder. If you're already a fan of the Metropolitan Opera and know exactly what you'd like to see, it's easy to jump right in and build your own subscription package of five operas. If not, the Met Opera has a [short quiz](https://www.trendhunter.com/trends/quizify) that will suggest some starter choices for you. The quiz seems reminiscent of those on Buzzfeed, since it's snappy and considering that the Metropolitan Opera has nearly 30 productions this season, it's a great way to have some suggestions made, based on simple questions like "What other kinds of art forms do you enjoy?" ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 9% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Personalized Subscriptions:** The trend of personalized subscriptions is disrupting the entertainment industry by allowing consumers to tailor their own experience. - **Interactive Quiz Experiences:** The rise of interactive quiz experiences creates opportunities for engagement and recommendations in various sectors, including the arts and culture industry. - **Youthful Audience Targeting:** The trend of targeting younger demographics presents innovation opportunities for traditional institutions, such as the Metropolitan Opera, to appeal to new audiences. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can benefit from disruptive innovation by implementing personalized subscription models and interactive quiz experiences. - **Arts and Culture:** The arts and culture industry can leverage the trend of personalized subscriptions and targeting younger demographics to attract new audiences and enhance engagement. - **Market Research:** The market research industry can explore the use of interactive quizzes to gather data and personalize recommendations for clients in a more engaging way. ## Related on Trend Hunter - [Opera House Vacation Rentals](https://www.trendhunter.com/trends/the-phantom-of-the-opera-airbnb.md) - [Gaming Archetype Personality Quizzes](https://www.trendhunter.com/trends/puzzle-personality-quiz.md) - [Music Quiz Generators](https://www.trendhunter.com/trends/spotiguess.md) - [Gamified AI Quizzes](https://www.trendhunter.com/trends/snapquiz.md) - [Engaging Quiz-Making Tools](https://www.trendhunter.com/trends/quiz-wizard-ai.md) - [Engaging Youth-Focused Platforms](https://www.trendhunter.com/trends/mused.md) - [Personalized Music Finders](https://www.trendhunter.com/trends/soundtrack-to-my-life.md) - [Avant-Garde Theatrical Experiences](https://www.trendhunter.com/trends/avantgarde-theatrical-experience.md) - [Personality-Packed Boba Beverages](https://www.trendhunter.com/trends/krak-boba.md)