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# Metropolitan Martini
Ready to Go

By Nisara | Published 2007-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/metropolitan-martini-ready-to-go
References: [yumsugar](http://yumsugar.com/tags/chocolate+martini) & [mystiquebrands](http://www.mystiquebrands.com/index.php)

â€œJust chill, peel, and enjoyâ€ This is the concept of [Metropolitan Martini](https://www.trendhunter.com/trends/mocktails-uniquely-crafted), the first [ready-to-drink cocktail](https://www.trendhunter.com/trends/shakr-cocktails) in the market. Martini is served in a chic acrylic martini glass and sealed tightly with the plastic. The martinis come stacked two each in a clear case. There are four flavors in primary which are pre-made cosmopolitans, [mouth-watering apple](https://www.trendhunter.com/trends/apple-sour-martini), lusciously-smooth chocolate, and vodka martinis. It's ready for you anywhere anytime.

**Implications** - Now that the economic downturn has come and gone, consumers are feeling the relief of anxiety about their financial well being. Consumers are looking to let loose, but in a classy and upscale manner. Companies can cater to this impulse by creating a range of products and services which feed this desire to be upscale.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 63% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Ready-to-drink Cocktails:** Opportunity to create a variety of pre-mixed cocktails that cater to consumers looking for convenience and upscale experiences.
- **Chic Packaging:** Opportunity to design innovative and visually appealing packaging for ready-to-drink cocktails that reflects a classy and upscale image.
- **Upscale Drinking Experiences:** Opportunity to offer products and services that provide consumers with an upscale, classy, and indulgent drinking experience.

### Sectors Adopting This

- **Beverage Manufacturing:** Disruptive innovation opportunity to develop and produce ready-to-drink cocktails that meet the demand for convenience and upscale experiences.
- **Packaging Design:** Disruptive innovation opportunity to create visually appealing and innovative packaging solutions for the ready-to-drink cocktail industry.
- **Hospitality and Event Services:** Disruptive innovation opportunity to offer unique and upscale drinking experiences through event planning, venues, and specialized services.

## Related on Trend Hunter

- [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md)
- [Shakeable Canned Martinis](https://www.trendhunter.com/trends/premium-full-strength-cocktails.md)
- [Canned Bar-Quality Martini Cocktails](https://www.trendhunter.com/trends/absolut-passionfruit-martini.md)
- [Canned Lychee Martinis](https://www.trendhunter.com/trends/the-drinks-bureaus-lychee-martini.md)
- [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md)
- [Premium Pre-Mixed Cocktails](https://www.trendhunter.com/trends/coppa-cocktails.md)
- [Bartender-Quality Martini Cocktails](https://www.trendhunter.com/trends/grey-goose-classic-martini-cocktail.md)
- [Ready-to-Drink Tropical Martinis](https://www.trendhunter.com/trends/guilty-passion.md)
- [Threesome Ready-to-Mix Cocktails](https://www.trendhunter.com/trends/readytomix-cocktails.md)