# UK-Inspired Gin Spirits Harvey Nichols' Metropolitan Gin Takes Inspiration from Eight Cities By Laura McQuarrie | Published 2019-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/metropolitan-gin References: [feast-magazine](https://www.feast-magazine.co.uk/food-drink/harvey-nichols-launches-metropolitan-gin-19761) & [harveynichols](https://www.harveynichols.com/int/brand/harvey-nichols/2851652-metropolitan-gin-500ml/p3385184/) Inspired by the eight cities where its stores can be found, Harvey Nichols created the Metropolitan Gin as a small-batch craft spirit based on a juniper-heavy [London Dry Gin recipe](https://www.trendhunter.com/trends/mr-whites-london-dry-gin). This base of the gin represents the flagship location, while other botanicals like clover for Dublin, [heather for Edinburgh](https://www.trendhunter.com/trends/edinburgh-gins-new-distillery) and rose for the Yorkshire city of Leeds represent other cities. Some of the other key ingredients in the 42% ABV spirit include West African spices, lemon, honey and coriander seeds, which touch on other locations that are of significance to the luxury British department store chain. As a whole, the gin spirit is described as being "versatile and invigoratingly crisp," as well as a gin that supports the making of a great martini and naturally pairs well with [Harvey Nichols Tonic Water](https://www.trendhunter.com/trends/christmas-drinks-range-2023). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 31% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **City-inspired Gins:** Gin distillers can create spirit flavors based on the botanicals and culture specific to the cities where their products are sold. - **Locally Sourced Botanicals:** Gin makers are using ingredients from specific regions or areas to produce a unique and authentic taste to their spirits. - **Luxury Gin Brands:** Luxury department store chains can leverage their brand power to create exclusive spirits and boost sales. ### Who This Affects Most - **Alcohol and Spirits:** Gin distillers can create unique products based on geographical and cultural inspirations, appealing to a more discerning and adventurous customer base. - **Hospitality:** Restaurants, bars, and hotels can offer exclusive and locally inspired gin spirits to enhance the customer experience and expand their menu offerings. - **Retail:** Luxury department stores can branch out in creating their own exclusive gin brands, offering customers an exclusive taste of their brand's culture and lifestyle. ## Related on Trend Hunter - [Travel-Inspired Gin Spirits](https://www.trendhunter.com/trends/oriental-spiced-gin.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Luxury Private Label Spirits](https://www.trendhunter.com/trends/christmas-drinks-range-2023.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md) - [Regional Indian Gin Ranges](https://www.trendhunter.com/trends/indian-gin-collection.md) - [Salty Seaside-Inspired Gins](https://www.trendhunter.com/trends/hendricks.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Sunset-Inspired Gin Spirits](https://www.trendhunter.com/trends/hendricks-sunspell-gin.md) - [State-of-the-Art Gin Distilleries](https://www.trendhunter.com/trends/edinburgh-gins-new-distillery.md)