# Collaborative Artful Shoe Designs ECCO and Illya Goldman Gubin Drop the Metropole Seoul Derby By Amy Duong | Published 2024-09-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/metropole-seoul-derby References: [highsnobiety](https://www.highsnobiety.com/p/ecco-illya-goldman-gubin-metropole/)  Berlin-based Ukrainian-born artist Illya Goldman Gubin works together with [ECCO](https://www.trendhunter.com/trends/lt1) on the new Metropole Seoul Derby silhouette. The artist shares the playful design process of the partnership with [Highsnobiety](https://www.trendhunter.com/trends/highsnobiety-x-bauhausarchiv), “I think of the process like a game of Broken Telephone. A group of children sit in a circle and take turns to whisper the same story to one another.” The shoe starts at the beginning point: the raw material and turns into a timeless design lead by the freedom of the project interpreted in a childlike way. The result is a [collectible artwork and shoe](https://www.trendhunter.com/trends/mad-architects-and-fendi) altogether -- it is limited to only 100 pieces in total which are a continuation of a project by the brand first started in 2021. Image Credit: Ecco, Illya Goldman Gubins, Lukas Korschan ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 97% | Activity: 89% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Art-centric Footwear Collaborations:** The Metropole Seoul Derby exemplifies the merging of art and fashion, transforming shoes into collectible pieces through limited edition releases. - **Playful Design Processes:** Inspired by the childhood game of Broken Telephone, the artistic approach in designing the Metropole Seoul Derby highlights a shift towards more playful and interpretative design methodologies. - **Limited Edition Collectibles:** The exclusivity of the Metropole Seoul Derby, limited to just 100 pairs, underlines the growing demand for unique, collectible fashion items that blend usability with artistry. ### Industries Being Reshaped - **Footwear Industry:** Collaborations like the one between ECCO and Illya Goldman Gubin illustrate a shift towards incorporating artistic elements in shoe design, setting them apart in a saturated market. - **Art and Design:** The limited edition shoe project showcases how traditional art can extend its influence into fashion, creating unique, wearable art pieces. - **Luxury Goods:** With only 100 pairs available, the Metropole Seoul Derby taps into the luxury market's appetite for exclusive and limited-edition products. ## Related on Trend Hunter - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Collaborative Tech Sneakers](https://www.trendhunter.com/trends/hal-studios-gelnyc-2.md) - [Maximalist Collaborative Running Shoes](https://www.trendhunter.com/trends/studioproba.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Artful Solid Silver Sneakers](https://www.trendhunter.com/trends/gelnimbus-101-1.md) - [Artful Outdoor Rugged Capsules](https://www.trendhunter.com/trends/toya-horiuchi-timberland.md) - [Power Tool-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/dremel.md) - [Vibrant Accessories Collabs](https://www.trendhunter.com/trends/4ccccees-x-mietis.md)