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# Hypnotic Metro Photography
'Metromorphosis' by Dmitry Kharchenko Captures Subway Lighting

By Marissa Brassfield | Published 2010-10-18 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/metromorphosis-by-dmitry-kharchenko
References: [behance.net](http://www.behance.net/gallery/Metromorphosis/758412) & [behance.net](http://www.behance.net/dims)

After seeing 'Metromorphosis' by Dmitry Kharchenko, I can't believe I haven't paid closer attention to subway lighting before now -- it's downright trippy! This series captures light fixtures in underground transit, tweaked to align with how the photographer perceives them.

Under Kharchenko's artful eye, fluorescent lighting becomes a kaleidoscopic wheel, and long bars of bulbs become a haunted railway of sorts. See more shots of 'Metromorphosis' by Dmitry Kharchenko above.

**Implications** - This hypnotic photography provides viewers with a chance to relax from the stresses of everyday life. Many consumers are caught up in busy lifestyles and are looking for products that can provide a sense of escapism. Companies that provide elements of freedom through their commodities will appeal to this growing consumer base and have a competitive edge over other businesses.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 82% | Activity: 44% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Hypnotic Subway Photography:** Opportunities for using unique and creative lighting techniques in advertising or interior design projects.
- **Sensory Escapism:** Incorporate elements of relaxation and escapism into product design and marketing campaigns to reach consumers seeking a break from their hectic lives.
- **Emphasizing Atmosphere:** Utilize lighting design and other atmospheric elements to create immersive and unique experiences for consumers.

### Sectors Adopting This

- **Photography:** Opportunities for photographers to experiment with unique and creative lighting techniques in their work, particularly in the urban landscape.
- **Interior Design:** Opportunities for incorporating unique and creative lighting techniques into interior design projects to create immersive and striking environments.
- **Travel and Tourism:** Opportunities for utilizing sensory escapism and emphasizing atmosphere in travel experiences to create more memorable and enjoyable trips for consumers.

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