# Text Bubble Traps The Metro Vancouver Crime Stoppers Campaign Shows the Power of a Text By Meghan Young | Published 2013-11-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metro-vancouver-crime-stoppers References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/11/metro-vancouver-crime-stoppers-thief-shooter-robber/) & [ddbcanada](http://www.ddbcanada.com/) Catching a criminal can be as easy as [sending a text](https://www.trendhunter.com/trends/weetabix-have-you-had-yours), as the [Metro Vancouver Crime Stoppers](https://www.trendhunter.com/trends/nada-yada-yada) ad campaign shows. Of course, the sender must have some information on the criminal for it to be an informative text. But that is exactly what the prints are promoting. If a person knows something, there are a slew of ways to impart that crucial knowledge. Conceived and executed by the [DDB](https://www.trendhunter.com/trends/cheeky-maccas) ad agency branch based in Vancouver, Canada, the Metro Vancouver Crime Stoppers ad campaign illustrates the ease of such an act by placing the law-breaker in a text trap. Art directed by Jake Gauthier with creative direction by Dean Lee and Cosmo Campbell, the campaign was shot by Andre Pinces and illustrated by Laurel Miller. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 48% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Text-based Crime Reporting:** The Metro Vancouver Crime Stoppers campaign showcases the power of using text messages to report crimes, highlighting the trend of text-based crime reporting. - **Mobile App Integration:** The Metro Vancouver Crime Stoppers campaign demonstrates the opportunity for integrating mobile apps to enhance the reporting process, suggesting a trend towards mobile app-based crime reporting platforms. - **Visual Communication in Advertising:** The Metro Vancouver Crime Stoppers ad campaign utilizes visual illustrations to effectively communicate the concept of reporting crimes through texts, signifying a trend in visual communication strategies in advertising. ### Where This Applies - **Security and Crime Prevention:** The Metro Vancouver Crime Stoppers campaign presents a disruptive innovation opportunity for the security and crime prevention industry by emphasizing the effectiveness of utilizing text messages for reporting crimes. - **Mobile Technology:** The Metro Vancouver Crime Stoppers campaign highlights a potential disruptive innovation opportunity within the mobile technology industry, indicating the potential for developing innovative mobile app integration solutions for crime reporting. - **Advertising and Marketing:** The Metro Vancouver Crime Stoppers ad campaign showcases a disruptive innovation opportunity for the advertising and marketing industry to leverage visual communication strategies in creating impactful and memorable campaigns. ## Related on Trend Hunter - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Anti-Fraud Educational Ads](https://www.trendhunter.com/trends/fraud-fighters.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Digital Debit Card Campaigns](https://www.trendhunter.com/trends/The-Lost-Wallet-Board.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md)