# Iconic Monster Campaigns The Metro Short Film Festival Strikes Fear in Subway Travelers By Meghan Young | Published 2009-11-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/metro-short-film-festival References: [fubiz.net](http://www.fubiz.net/2009/11/03/metro-short-film-festival/) & [garrigosastudio](http://www.garrigosastudio.com/) One way to get people’s attention would be to post [epic print ads](https://www.trendhunter.com/trends/3d-billboards) signaling [iconic monster attacks](https://www.trendhunter.com/trends/scary-good) such as this Metro Short Film Festival campaign. Admit it, King Kong grabbed your attention, didn’t he. That ferocious look in his eyes? It got to you, did it. Created by Barcelona-based agency Bassat Ogilvy and Mather and photographed by Garrigosa Studio, the Metro Short Film Festival print campaign is definitely eye-catching. I think they started on the right foot when drumming up buzz for the first annual film festival. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 48% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Iconic Monster Campaigns:** Using iconic monster characters in advertising campaigns to grab people's attention. - **Print Advertisements:** Utilizing print advertisements to promote events or products in a creative and attention-grabbing way. - **Short Film Festivals:** Promoting short film festivals and independent filmmaking through innovative advertisement campaigns. ### Where This Applies - **Advertising:** Opportunities to create attention-grabbing advertising campaigns utilizing iconic monster characters and creative print advertisements. - **Film Festivals:** Creating unique and innovative promotional campaigns to drive attendance and awareness for short film festivals. - **Film Production:** Opportunities to create independent short films and web series featuring iconic monster characters for promotional use. ## Related on Trend Hunter - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md)