# Tranquil Spanish Subway Ad Metro Madrid By Juan Carlos Bonilla | Published 2008-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metro-madrid-original-subways-ad-watch-it References: [thecoolhunter.net](http://www.thecoolhunter.net/) & [metromadrid.es](http://www.metromadrid.es/) "There is a place in Madrid where you can move without limits." That's the tag line that goes along with this [ad campaign](https://www.trendhunter.com/trends/make-life-brighter) for the [Madrid Subway](https://www.trendhunter.com/trends/sit-down-to-read). The line public transit line produced several TV spots, including the one featured above. The vivid imagery will give you a good feel from the peace that can come from the modern urban environments of Spain's capital today. The video shows everything as clean and even evokes a sense of stress relief. What they depict here is a big dream for all the major, bigger cities in the world. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Clean Urban Environments:** Opportunity to develop technologies and solutions that promote cleanliness and tranquility in urban environments. - **Stress Relief Solutions:** Potential for innovative products and services that help individuals alleviate stress in their daily lives. - **Dream Cities:** Opportunity to create urban landscapes that prioritize tranquility and quality of life. ### Sectors Adopting This - **Urban Planning and Design:** Disruptive innovation opportunity: Designing cities with a focus on creating clean and stress-free environments. - **Wellness and Healthcare:** Disruptive innovation opportunity: Developing stress relief solutions that improve mental and physical well-being. - **Marketing and Advertising:** Disruptive innovation opportunity: Creating campaigns that emphasize the benefits of tranquility and peaceful urban environments. ## Related on Trend Hunter - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Proposed Spanish Speed Trains](https://www.trendhunter.com/trends/spanish-speed-train.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md)