# Meaty Metaverse Sausages HK's "Metawurst" is a Sausage to Be Savored in Metaverse By Laura McQuarrie | Published 2023-03-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metawurst References: [fabnews.live](https://fabnews.live/digital-dinner-finnish-food-brand-hk-jumps-into-the-metaverse-to-serve-metawurst/)  Five NFTs called Metavursti ("Metawurst") are being auctioned on [OpenSea](https://www.trendhunter.com/trends/virtual-nft-restaurant) by HK, one of the leading food brands in Finland, for the purpose of connecting sausage lovers to the metaverse. The virtual sausages pay homage to the traditional meetvursti, a Finnish sausage that was invented in 1956 by meat technology pioneer Fritz P. Niinivaara. Each Metavursti sausage represents a different classic product from HK. Brand house SEK made this project possible as as SEK’s creatives Laura Syväniemi and Samuel Räikkönen say, "By turning beloved mettwursts into NFT-metawursts, we found a sweet spot that plays with a new medium in a way that’s easy to understand even for people who are not that metaverse-savvy." Increasingly, the metaverse is becoming a part of people's lives and Gartner predicts that by 2026, 25% of people will spend at least one hour per day in the metaverse. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 67% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Virtual Food Products:** The creation and sale of virtual food products as non-fungible tokens (NFTs) presents a disruptive innovation opportunity in the food industry. - **Metaverse Marketing:** The use of the metaverse as a marketing tool presents a disruptive innovation opportunity in the advertising industry. - **NFT Revenue Streams:** The creation and sale of NFTs as a source of revenue presents a disruptive innovation opportunity in the financial technology (fintech) industry. ### Where This Applies - **Food Industry:** The use of NFTs to create and sell virtual food products presents a disruptive innovation opportunity for food companies looking to tap into the metaverse. - **Advertising Industry:** The use of the metaverse as a marketing tool through the creation of virtual food products presents a disruptive innovation opportunity for advertising agencies. - **Fintech Industry:** The creation and sale of NFTs presents a disruptive innovation opportunity for fintech companies looking to invest in alternative revenue streams. ## Related on Trend Hunter - [Meat Brand Metaverse Games](https://www.trendhunter.com/trends/red-barn.md) - [Food-Focused Metaverse Platforms](https://www.trendhunter.com/trends/foodverse.md) - [Cultivated Meat Sausages](https://www.trendhunter.com/trends/cultivated-meat-sausages.md) - [Interactive Metaverse Branding Experiences](https://www.trendhunter.com/trends/metaverse-branding-experience.md) - [Meat-Free White Sausages](https://www.trendhunter.com/trends/white-sausage.md) - [Cell-Cultured Pork Sausages](https://www.trendhunter.com/trends/meatable.md) - [QSR-Inspired Interactive Metaverses](https://www.trendhunter.com/trends/my-happy-place.md) - [Virtual Fast-Food Restaurants](https://www.trendhunter.com/trends/mcdonalds-filed.md) - [Breakfast-Themed Metaverses](https://www.trendhunter.com/trends/sunrise-city.md)