# Hybrid Retail Storefronts Metaverse, Schmetaverse Showcases Next-Gen & Traditional Design By Laura McQuarrie | Published 2022-02-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/metaverse-schmetaverse References: [fashionunited.uk](https://fashionunited.uk/news/retail/doors-opens-month-long-nyfw-pop-up/2022021061250) & [doors.nyc](https://doors.nyc/pages/magazine) 'doors.' recently opened access to an experiential pop-up offering fashion, art, tech and beauty called [Metaverse](https://www.trendhunter.com/trends/virtual-pop-up-store), Schmetaverse. This pop-up in SoHo coincides with New York Fashion Week and it will be open for a month, sharing 50 fashion and accessories designers, 10 up-and-coming artists, and 10 beauty brands by Beautyque NYC. This pop-up showcases digital and AI artists, as well as creatives who work with more traditional techniques such as crocheting, embroidery and handknitting. At the brick-and-mortar location, doors. will be hosting a variety of events, including presentations, panel discussions and times for people to meet the designers. The interior of the space is decorated with 300 yards of semi-sheer fabrics, which will later be donated to the [Fashion Squads School](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition). ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 95% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Hybrid Retail Pop-ups:** Brands can blend physical and digital experiences through curated pop-ups to reach consumers in a personalized and immersive way. - **Multi-sensory Showcases:** Brands can create multi-sensory experiences incorporating both traditional and cutting-edge art forms to engage and captivate consumers both online and offline. - **Sustainability & Upcycling in Design:** Brands can promote sustainable practices by incorporating upcycling and donation into their design and event planning processes. ### Where This Applies - **Fashion:** Fashion brands can leverage hybrid retail pop-ups to connect with consumers in a more personalized and engaging way, especially during key events like fashion weeks. - **Art & Design:** Art and design brands can showcase multi-sensory experiences by blending traditional and digital art forms in interactive settings. - **Beauty:** Beauty brands can participate in hybrid retail pop-ups that showcase their products while also promoting sustainability and upcycling through donation and reusing materials for future events. ## Related on Trend Hunter - [Metaverse Pop-Up Shops](https://www.trendhunter.com/trends/virtual-pop-up-store.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Gamified Metaverse Stores](https://www.trendhunter.com/trends/metaverse-store.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Lifestyle Apparel Metaverse Pop-Ups](https://www.trendhunter.com/trends/complexland.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Physical Dedicated VR Stores](https://www.trendhunter.com/trends/meta-store.md)