# Metaverse Distilleries Rojkind Arquitectos and Bompas & Parr Design a Distillery for Jose Cuervo By Kalin Ned | Published 2022-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metaverse-distillery References: [dezeen](https://www.dezeen.com/2022/08/11/jose-cuervo-metadistillery-rojkind-arquitectos-bompas-parr-metaverse/) & [rojkindarquitectos](https://rojkindarquitectos.com/)  An interactive metaverse distillery is gracing the virtual world of the Decentraland platform. The digital innovation is designed by Mexico-based practice Rojkind Arquitectos, in collaboration with British Designers [Bompas & Parr](https://www.trendhunter.com/trends/jose-cuervo-1). The metaverse distillery includes various attractions like [barrel mazes](https://www.trendhunter.com/trends/studio-nine-architects) and pool parties. The initiative is a branded interaction, commissioned by tequila company [Jose Cuervo](https://www.trendhunter.com/trends/jose-cuervo-agave-bar). A metaverse distillery is certainly a unique way to engage with consumers and this particular activation presents a movement within the business world to elevate the customer experience by all means necessary. Rojkind Arquitectos drew inspiration from the roots of the agave plant—which is known to be a key ingredient in tequila-making—to design the silhouette of the virtual building. Bompas & Parr, on the other hand, strategized the customer experience side of things. Image Credit: Dezeen ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 92% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Metaverse Distilleries:** The integration of digital innovations, virtual experiences and brand activations creates an opportunity to elevate the customer experience and create unique engagement strategies. - **Branded Virtual Attractions:** Brands can create virtual experiences to engage with their consumers in an innovative and interactive way to stand out in today's market. - **Virtual Design Collaboration:** Collaborations between architects, designers, and brands can create virtual worlds for unique and innovative brand experiences. ### Industries Being Reshaped - **Alcohol:** Creating virtual experiences in the alcohol industry can revolutionize how customers interact with a brand. - **Architecture & Design:** Incorporating virtual environments into design can bring new innovative experiences to life. - **Marketing & Advertising:** The use of virtual environments and digital innovations can open up new marketing and advertising opportunities for brands. ## Related on Trend Hunter - [Virtual Tequila Distilleries](https://www.trendhunter.com/trends/jose-cuervo-1.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Mezcal-Producing Industrial Facilities](https://www.trendhunter.com/trends/mezcal-palenque.md) - [Multi-Sensory Tequila Tastings](https://www.trendhunter.com/trends/immersive-tasting-experience.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [Imaginative Liqueur Metaverses](https://www.trendhunter.com/trends/hpnoverse.md) - [Colorful Metaverse Cities](https://www.trendhunter.com/trends/metaverse-cities.md)