It's no secret that VR and AR are set to take the tech world by storm, and no one knows this better than MetaVRse CEO Alan Smithson. Smithson recently sat down with Trend Hunter to talk about how MetaVRse is changing the face of VR and AR and what Future Festival attendees can expect during the company's experiential Trend Safari.
MetaVRse is described as "a virtual and augmented reality innovation agency that creates revolutionary VR and AR solutions for businesses across multiple industries." In other words, the company uses the power of VR and AR technology to create cutting-edge experiences that can be used by brands to drive brand awareness, increase sales and boost consumer engagement. As Smithson explains, the role of MetaVRse is largely to educate brands about the technology and provide them with a roadmap that shows them its potential over the longterm.
MetaVRse also aims to keep top innovators up to date on the latest technology by hosting events such as a Trend Safari with Future Festival attendees. The immersive excursion will be held at a newly opened VR lounge called House of VR, which provides the space for entire groups to experience the magic of VR. As Smithson explains, it is important for as many people as possible to experience VR and AR technology in order "to really unlock the potential of it." Indeed, Smithson hopes that through such experiences, people can see VR and AR as the next great communication medium and educational tool.
To learn more about MetaVRse, House of VR and the future of virtual technology, be sure to secure your tickets for Future Festival 2017.