# Compact Lunch Boxes The Metaphys 'ojue' Easily Slides into Bags and Briefcases By Meghan Young | Published 2010-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/metaphys-ojue References: [psfk](http://www.psfk.com/2010/08/japanese-lunch-box-innovation.html) & [metaphys.jp](http://www.metaphys.jp/) I was never one to bring lunches to school or even work (until recently), because I hated adding the [extra bag or container](https://www.trendhunter.com/trends/mercurius) to my already heavy load, yet the Metaphys 'ojue' lunch box is something else entirely. Slim and compact, it's like a light, mini briefcase. The Metaphys 'ojue' stacks vertically so that its slim case can conveniently and easily slide into bags and [actual briefcases](https://www.trendhunter.com/trends/apex-briefcase). I'm particularly drawn to the [accompanying chopstick set](https://www.trendhunter.com/trends/pocket-utensil-set). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 51% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Compact Lunch Boxes:** The trend of compact lunch boxes that are easy to carry, stackable, and fit into bags and briefcases creates opportunities for companies to create innovative and functional solutions. - **Lunch Box Accessories:** As lunch boxes become more prevalent, the trend of including unique and innovative lunch box accessories, such as the included chopstick set in the Metaphys 'ojue,' presents opportunities for companies to stand out in the market. - **Minimalist Design:** The trend of minimalist design in lunch boxes, characterized by slim profiles and functional features, creates opportunities for companies to cater to consumers looking for functional and aesthetically pleasing products. ### Industries Being Reshaped - **Consumer Goods:** The consumer goods industry can benefit from the trend of compact lunch boxes and its accompanying accessories, as the market for functional and stylish products continues to grow. - **Office Supplies:** The trend of compact lunch boxes that fit easily into briefcases and bags presents opportunities for companies in the office supplies industry to create innovative and functional solutions for professionals on the go. - **Food and Beverage:** The compact lunch box trend presents opportunities for companies in the food and beverage industry to create more portable and convenient food options that cater to consumers looking for quick and easy meals. ## Related on Trend Hunter - [Sleek Compartmentalized Lunch Carriers](https://www.trendhunter.com/trends/venn-bento-box.md) - [Convenience-Focused Lunch Boxes](https://www.trendhunter.com/trends/lunch-bundle.md) - [Origami-Inspired Lunch Boxes](https://www.trendhunter.com/trends/foldibox-2.md) - [Meal Preparation Lunch Boxes](https://www.trendhunter.com/trends/memobento.md) - [All-Inclusive Leakproof Lunch Boxes](https://www.trendhunter.com/trends/lunch-box1.md) - [Landscape-Inspired Bento Boxes](https://www.trendhunter.com/trends/hyobodo-fiume.md) - [Ultra-Compact Freezable Lunch Boxes](https://www.trendhunter.com/trends/freezable-lunch-box.md) - [Design-Conscious Food Containers](https://www.trendhunter.com/trends/omi-pod-food-container.md) - [Collaborative Bento-Style Meal Kits](https://www.trendhunter.com/trends/onthego-meal-kit.md)