# Surreally Morphing Fashion Ads Hermès' Metamorphosis Ad Quirkily Shows Off Its Products By Laura McQuarrie | Published 2014-03-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metamorphosis References: [luxuryshoppers.net](http://www.luxuryshoppers.net/2014/03/25/metamorphosis-an-hermes-story/) & [hermes](http://www.hermes.com/) 'Metamorphosis, an [Hermès](https://www.trendhunter.com/trends/mystery-at-the-grooms) Story' takes viewers on a [surreal journey](https://www.trendhunter.com/trends/the-tiger) through some of its product offerings. Julien Vallée, a Canadian graphic designer and director developed the video for Hermès, artfully morphing one object into another. The fast-paced film begins by showing a sliver of the moon, which is then turned into the iconic circular Hermès logo. From there, color takes hold and a range of [bangles, shoes, purses](https://www.trendhunter.com/trends/leather-goods1), gloves, pillows and ties are beautifully presented. One of the constants throughout the video is a recurring jungle theme, which ties in perfectly with the Hermès Spring/Summer 2014 campaign. At the end, the video comes full circle and returns to the night sky and once again displays the Hermès logo. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 49% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Surreal Fashion Ads:** Opportunity for fashion brands to create visually engaging and captivating advertisements that utilize surreal elements to showcase their products. - **Artful Product Presentations:** Opportunity for brands to showcase their products in a creative and visually stunning way, such as through morphing and transforming objects. - **Jungle-themed Campaigns:** Opportunity for brands to incorporate jungle or nature-themed elements into their marketing campaigns for a unique and eye-catching aesthetic. ### Industries Being Reshaped - **Fashion:** Fashion industry professionals can explore innovative ways to showcase their products through surreal advertisements and artful presentations. - **Advertising:** Opportunity for advertising agencies to create visually captivating campaigns that incorporate surreal elements and artful product presentations. - **Graphic Design:** Graphic designers can explore the use of morphing and transforming objects to create visually stunning presentations for brands in various industries. ## Related on Trend Hunter - [Insect-Inspired Technical Baggage](https://www.trendhunter.com/trends/metamorphosis-collection.md) - [Interactive Luxury Brand Storytelling](https://www.trendhunter.com/trends/mystery-at-the-grooms.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Transformative Furniture Forms](https://www.trendhunter.com/trends/metamorphosis-collection-2.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)