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# Insect-Inspired Technical Baggage
Guerilla Group Unveils the METAMORPHOSIS Collection

By Amy Duong | Published 2022-08-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/metamorphosis-collection
References: [hypebeast](https://hypebeast.com/2022/8/guerrilla-group-sealson-metamorphosis-collection-release-info) & [guerrilla-group.co](https://www.guerrilla-group.co/collections/metamorphosis)

![Insect-Inspired Technical Baggage](https://cdn.trendhunterstatic.com/thumbs/485/metamorphosis-collection.jpeg)

Guerilla-Group works in collaboration with Sealson to launch the new METAMORPHOSIS Collection that is packed with [baggage designs](https://www.trendhunter.com/trends/matrix-backpack). The latest range draws inspiration from the [transformative stages of insects](https://www.trendhunter.com/trends/nonhuman-life) as referenced in the namesake. It continues to build upon Sealson's original bag series and highlights the militaristic technical elements that are true to Guerilla-Group, featuring [modular designs](https://www.trendhunter.com/trends/topologie-1) in total.

The collection itself is made up of the "GG-SE-SC25 25L backpack, GG-SE-TE01 three-way messenger bag, and GG-SE-SA01 two-way vest." To showcase the latest collaboration, Guerilla-Group delivered a cinematic experience that translates through a short fil, that is directed by Hsi Chiu Jung. The film states that “Sometimes I feel like I am dreaming. Sometimes it feels too real. I know the space I stand in now is made from the memories of our old reality,…the longer I stay, the more I forget…”

Image Credit: Guerilla-Group

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 2% | Activity: 15% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Insect-inspired Design:** Companies can explore designing products inspired by the transformative stages of insects for a unique and creative approach to their products.
- **Modular Design:** There is an opportunity for businesses to focus on creating modular products that enable customers to customize and adapt their products to their specific needs.
- **Cinematic Marketing:** Businesses can consider incorporating cinematic experiences into their marketing strategy to engage customers and create a memorable brand experience.

### Sectors Adopting This

- **Luggage and Travel:** Luggage companies can introduce insect-inspired designs and modular designs to differentiate their products and appeal to customers seeking unique and versatile baggage options.
- **Fashion and Apparel:** Fashion businesses can explore insect-inspired design elements in their clothing and accessories to create a unique and memorable look that sets them apart from competitors.
- **Marketing and Advertising:** Marketing agencies can take inspiration from Guerilla Group's cinematic experience to create memorable and engaging content for their clients, helping them stand out in a crowded marketplace.

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