# Slick Water Sheaths The Metamorphose Filter Adds a Touch of Class to Recyclable Pet Bottles By Michael Hines | Published 2012-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/metamorphose-filter References: [yankodesign](http://www.yankodesign.com/2012/02/13/bottle-of-smartness/) & [coroflot](http://www.coroflot.com/nadiminaty) Avid water drinkers are going to dig the Metamorphose Filter. Nadim Inaty's conceptual [water filter](https://www.trendhunter.com/trends/qure) is designed as to turn normal PET bottles into classy and sleek [filter bottles](https://www.trendhunter.com/trends/portable-water-filtration-system). Water bottles with filters are becoming more and more common nowadays. These bottles tend to fall into two categories when it comes to design: cheap and efficient and ridiculously efficient/good looking. The Metamorphose Filter is a hybrid of these two design philosophies. The sleeve comes with an included filter that doesn't need to be removed in order for the bottle to be used after filtering is complete. The Metamorphose Filter would be a great middle ground for those who want a [nice filter bottle](https://www.trendhunter.com/trends/tappwater-ecopro-compact) without having to pay the not-so-nice price tag. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 31% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Classy Filter Bottles:** The trend of classier, more stylish filter bottles is disrupting the water bottle industry. - **Hybrid Design:** The trend of combining aesthetic design with practical function is leading to disruptive innovations in various industries. - **Affordable Filters:** The trend of affordable filters is disrupting the market for expensive, single-use filter brands. ### Who This Affects Most - **Water Filtration:** The water filtration industry can benefit from creating more visually appealing filter products that do not sacrifice practical function. - **Beverage Packaging:** The beverage packaging industry can explore the use of affordable, recyclable and customizable bottles with built-in filtration systems to appeal to health-savvy consumers. - **Sustainability:** The sustainability industry can create eco-friendly filter products that prioritize environmental protection without sacrificing design and practicality. ## Related on Trend Hunter - [Compatibly Compact Water Filters](https://www.trendhunter.com/trends/compact-water-filter.md) - [Bulbous Clay-Made Water Filters](https://www.trendhunter.com/trends/biologique-water-filter.md) - [Sustainable At-Home Filters](https://www.trendhunter.com/trends/compostable-water-filters.md) - [Vibrant Metal Water Purifiers](https://www.trendhunter.com/trends/conecto.md) - [3D-Printed Water Filtration Caps](https://www.trendhunter.com/trends/filter-caps.md) - [Space-Saving Hydration Solutions](https://www.trendhunter.com/trends/flat-water-bottles.md) - [Stackable Electricity-Free Water Filters](https://www.trendhunter.com/trends/electricityfree-water-filter.md) - [Five-in-One Water Filter Bottles](https://www.trendhunter.com/trends/vitaloop-water-filtration-bottle.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md)