# Metaverse Farmers' Markets MetaMarket is a Multiplayer Shopping Experience on the Internet By Laura McQuarrie | Published 2022-08-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/metamarket References: [nosh](https://www.nosh.com/news/2022/the-metamarket-looks-to-gamify-ecommerce-with-pop-up-virtual-events) & [shopmetamarket.xyz](https://www.shopmetamarket.xyz/)  MetaMarket describes itself as "the only [multiplayer shopping experience](https://www.trendhunter.com/trends/benemart-concept) on the Internet," as well as "the [first-ever farmers' market in the metaverse](https://www.trendhunter.com/trends/fenty-beauty-experience)." With exclusive deals and an experience focused on connection and exploration, MetaMarket invites consumers to shop in a new way from their browser or mobile device. With more consumers desiring online shopping experiences that are [immersive and entertaining](https://www.trendhunter.com/trends/alpha-season-4), MetaMarket delivers with virtual booths that are ready to be explored. Inside the virtual plaza, visitors will get to know a handful of independent brands, as well as a community other users who share their values. When two users encounter one another in MetaMarket, their cameras and microphones automatically turn on so that they can interact face-to-face with one another, just as they would as if they were shopping at a farmers' market in person. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 55% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Multiplayer Shopping:** Opportunity for developing virtual shopping experiences that prioritize social interaction and entertainment. - **Virtual Farmers' Markets:** Opportunity for creating immersive and community-focused online markets that showcase independent brands. - **Metaverse Commerce:** Opportunity for exploring commerce in virtual environments that offer unique and innovative shopping experiences. ### Industries Being Reshaped - **E-commerce:** E-commerce platforms can develop immersive shopping experiences that prioritize community building and social interaction. - **Virtual Reality:** Virtual reality technology can be utilized to create immersive and interactive virtual farmers' markets. - **Online Communities:** Online communities can be created around virtual farmers' markets to foster social connection and engagement with independent brands. ## Related on Trend Hunter - [Virtual Mall Metaverses](https://www.trendhunter.com/trends/metamall.md) - [One-Stop Metaverse Stores](https://www.trendhunter.com/trends/metastores.md) - [Shopping-Oriented Metaverses](https://www.trendhunter.com/trends/flipverse.md) - [IRL Metaverse Stores](https://www.trendhunter.com/trends/irl-meta.md) - [Physical Dedicated VR Stores](https://www.trendhunter.com/trends/meta-store.md) - [Metaverse Stimulation Experiences](https://www.trendhunter.com/trends/gmetrixr.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [Cannabis-Centered Metaverses](https://www.trendhunter.com/trends/cannaland.md) - [Meat Brand Metaverse Games](https://www.trendhunter.com/trends/red-barn.md)