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# Crystal-Informed Gold Sneakers
Nike's Air Max 97 LX Gets a 'Metallic Gold' Colorway Makeover

By Amy Duong | Published 2018-12-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/metallic-gold
References: [hypebeast](https://hypebeast.com/2018/12/nike-air-max-97-lx-swarovski-metallic-gold-release-date) & [nike](https://www.nike.com/launch/)

Sportswear label Nike launches a luxe iteration of the iconic Air Max 97 LX sneakers in a bright colorway entitled 'Metallic Gold.' The latest iteration is adorned in sparkling details as it features a plethora of Swarovski crystals throughout the uppers. The jeweled version informs the threads of the upper's fabrication, allowing the footwear to bounce off light in a sparkling visual effect.

Branding accents are showcased throughout both the medial and the lateral sides of the chunky silhouette, as well as the tongue tab -- it all features a contrasting red Swoosh. This all sits atop a white midsole as an additional contrasting element to round the entire piece out. The Metallic Gold Air Max 97 LX sneakers are set to launch on December 26th.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 14% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Sneakers:** Opportunity for luxury fashion and athletic wear brands to collaborate and create high-end sneakers using unique materials and techniques like Swarovski crystals.
- **Sparkling Effects:** Possible trend for incorporating sparkling, reflective elements into fashion designs to create eye-catching visual effects and unique textures.
- **Alternative Sneaker Materials:** Opportunity for sneaker brands to experiment with and incorporate non-traditional materials like Swarovski crystals to create limited-edition and exclusive product releases.

### Sectors Adopting This

- **Athletic Wear:** Athletic wear brands can tap into the luxury fashion market by incorporating high-end materials and designs like Swarovski crystals into their existing product lines.
- **Fashion Accessories:** Fashion accessory brands can explore incorporating Swarovski crystals into their product designs to create unique and visually impactful pieces.
- **Jewelry:** Jewelry brands can expand into the sneaker market by creating limited-edition and exclusive sneaker designs using high-end materials like Swarovski crystals.

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