# Sporty Metallic Gold Jewelry The New Nike Air Max 97 Collection Features Versatile Styles By Riley von Niessen | Published 2017-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/metallic-gold-jewelry References: [hypebae](https://hypebae.com/2017/5/nike-air-max-97-gold-jewelry-editorial) & [nike](http://nike.com) Sneakerheads who are looking to up their accessory game are likely to appreciate the Metallic Gold jewelry collection from [Nike](https://www.trendhunter.com/trends/zoom-vomero-5-4), which pays tribute to the retro [Air Max 97](https://www.trendhunter.com/trends/cosmic-unity-3) model. To highlight the jewelry, the brand released an editorial that shows how it might be styled. In order to illustrate how versatile it is, the female muses pose in elegant ensembles along with the statement sneakers. Although the Metallic Gold jewelry collection is heavy on sporty motifs, including Nike's iconic [Swoosh](https://www.trendhunter.com/trends/nike-vomero-plus) logo, the sleek aesthetic that's created by the material makes them suitable for virtually any occasion. To create the different looks, Nike joined with designers like Voodoo Jewels, Co.Ro. Jewels, Paola Grande Gioielli, and Aliita. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sporty Metallic Gold Jewelry:** Creating jewelry collections that combine sporty motifs with sleek aesthetics opens up disruptive innovation opportunities in the fashion and accessories industry. - **Versatile Styling:** Emphasizing the versatility of jewelry by showcasing it in various outfits and styles presents disruptive innovation opportunities in the fashion and accessories industry. - **Collaborative Design:** Partnering with designers to create unique jewelry collections allows for disruptive innovation opportunities in the fashion and accessories industry. ### Where This Applies - **Fashion and Accessories:** Incorporating sporty and versatile elements into jewelry collections presents disruptive innovation opportunities for the fashion and accessories industry. - **Retail and E-commerce:** Introducing sporty metallic gold jewelry through online platforms and retail stores offers disruptive innovation opportunities for the retail and e-commerce industry. - **Marketing and Advertising:** Utilizing creative marketing campaigns and editorials to promote sporty metallic gold jewelry opens up disruptive innovation opportunities for the marketing and advertising industry. ## Related on Trend Hunter - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Metallic-Tinged Retro Sneaker Models](https://www.trendhunter.com/trends/metallic-gold-1.md) - [Reimagined Performance Jewelry](https://www.trendhunter.com/trends/after-dark-tour-necklace.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Metallic-Tinged Retro Sneakers](https://www.trendhunter.com/trends/total-90-shox-magia.md) - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Metallic Chunky Retro Sneakers](https://www.trendhunter.com/trends/cosmic-unity-3.md)