# Regional Climate Paint Campaigns Metalatex Thermal Paints Mix Countries for Perfect Temperatures By Allison Love | Published 2010-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/metalatex-thermal-paint References: [adsoftheworld](http://adsoftheworld.com/media/print/metalatex_thermal_paint_sudanada) & [elsterama](http://elsterama.com/metalatex-thermal-paint-perfect-temperature-swenegal-finrabia-sudanada-print) Metalatex Thermal Paint ads creatively combine country climates to create entirely new countries with the perfect temperature, all to highlight the paint company's wish to give you "the perfect temperature for your house." The country combinations feature Finrabia (a combination between [Saudi Arabia and Finland](https://www.trendhunter.com/trends/saudi-tourism)), Swenegal (a combination between Senegal and Sweden) and Sudanada (a combination between Canada and Sudan). The Metalatex Thermal Paint ads make the user think about the point they're trying to make--a great way to garner interest in the product. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Climate Combination:** Combining different climates to create new environments with the perfect temperature presents an opportunity for disruptive innovation in the paint industry. - **Creative Advertising:** Using creative advertising campaigns that provoke thought and capture interest can be a disruptive innovation strategy for companies in various industries. - **Customized Solutions:** Providing customized solutions that cater to individual preferences and needs, such as tailored temperature-controlled environments, can be a disruptive innovation in the construction industry. ### Sectors Adopting This - **Paint Industry:** The development of thermal paints that offer the perfect temperature for different climates presents an opportunity for disruptive innovation in the paint industry. - **Advertising Industry:** Creative advertising campaigns that challenge conventional approaches can disrupt the advertising industry by capturing audience attention and generating interest in products. - **Construction Industry:** Incorporating tailored temperature-controlled environments into construction projects can be a disruptive innovation that caters to the unique needs and preferences of customers. ## Related on Trend Hunter - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Worldly Paint Collections](https://www.trendhunter.com/trends/paint-collection-for-men.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Anti-Humidity Paint Finishes](https://www.trendhunter.com/trends/shalimar-paints.md) - [Cooling Vehicle Paint Technology](https://www.trendhunter.com/trends/paint-technology.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Unconventionally Named Off-White Paints](https://www.trendhunter.com/trends/climate-change-1.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md)