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# Hardcore Singer-Starring Editorials
Darkdron's Lookbook Features Metal Styles on Sky Ferreira

By Riley von Niessen | Published 2016-09-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/metal-style
References: [highsnobiety](http://www.highsnobiety.com/2016/09/09/darkdron-sky-ferreira-ss17-collection) & [darkdron](https://www.darkdron.com/)

Darkdron, a Norwegian brand that's known for its [streetwear](https://www.trendhunter.com/trends/palace-x-him) that's infused with hardcore metal style, updated its offerings for the Spring/Summer 2017 season with a collection dubbed 'Unwelcome.'

To promote its latest apparel, the brand employed [singer and songwriter](https://www.trendhunter.com/trends/billie-eilish-capsule) Sky Ferreira to be the muse of its editorial. Throughout the images, themes surrounding vintage horror flicks often take over, with a variety paying tribute to the character Jason from 'Friday The 13th.'

This is shown on vibrant jerseys and jackets that sport the sinister number, as well as [tees with graphics](https://www.trendhunter.com/trends/freaks-store-1) that are made to look like blood. Further enhancing its dark metal style, Darkdron also released a short soundtrack that speaks to the vibe of the apparel. The first song, also titled 'Unwelcome,' includes the eerie voice of a little girl repeating its name and laughing.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 77% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Streetwear-metal Fusion:** Brands can explore the fusion of streetwear and hardcore metal style to create unique and edgy fashion collections.
- **Vintage Horror Influences:** Incorporating themes and aesthetics inspired by vintage horror flicks can add a distinctive and nostalgic twist to fashion editorials and campaigns.
- **Music-powered Fashion:** Collaborating with musicians and releasing soundtracks that align with the brand's style can elevate the overall experience and promote brand identity.

### Where This Applies

- **Fashion:** Fashion brands can adopt the streetwear-metal fusion style to attract a niche market of edgy fashion enthusiasts.
- **Entertainment:** Entertainment companies can explore partnerships with fashion brands to leverage vintage horror influences in promotional campaigns for movies, TV shows, or events.
- **Music:** Musicians and bands can collaborate with fashion brands to create unique fashion collections and soundtracks that resonate with their music genre and aesthetic.

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