# Satirical Shooter Watches Jim Beam's Apple Watch Parodies the Wearable With a Metal Shot Glass By M | Published 2016-09-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/metal-shot-glass References: [store.jimbeam](https://store.jimbeam.com/wear_it_proud/jim_beam_apple_watch.html) & [store.jimbeam](https://store.jimbeam.com/wear_it_proud/jim_beam_apple_watch.html) With the anticipated release of the new Apple Watches finally making a debut, liquor brand Jim Beam has put together a parody smartwatch that is in fact a pop-up meta shot glass. The watch is known as the Jim Beam Apple Watch that features a collapsible shooter paired with a green and black colorway. The watch is designed to serve no functional purpose as a tech or timepiece product, and instead be a purely novelty product. The design replaces the time face with a metallic shot glass that is collapsible and fitted under a lid. When the shot class is needed, it can be rendered to full sized, filled and consumed via the wearer's wrist. The design offers a satirical marketing method for brands to capitalize the popularity of different industry products. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 44% | Activity: 86% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Satirical Smartwatches:** Opportunity for brands to create satirical smartwatches that parody popular wearable technology. - **Novelty Products:** Growing market for purely novelty products that serve no functional purpose. - **Collapsible Gadgets:** Demand for collapsible gadgets that can be easily stored and transported. ### Sectors Adopting This - **Alcoholic Beverages:** Alcohol brands can explore creating novelty products like the Jim Beam Apple Watch to engage consumers. - **Consumer Electronics:** Opportunity for consumer electronics companies to develop satirical versions of popular tech products. - **Fashion Accessories:** Fashion accessory companies can create novelty items like the Jim Beam Apple Watch to appeal to fashion-forward consumers. ## Related on Trend Hunter - [Hidden Bottle Opener Timepieces](https://www.trendhunter.com/trends/leverage-watch.md) - [Nostalgic Watch-Fitting Cases](https://www.trendhunter.com/trends/tinypod-1.md) - [90s-Era Computer Smartwatches](https://www.trendhunter.com/trends/apple-watch-g3.md) - [Integrated Smartwatch Pillbox Concepts](https://www.trendhunter.com/trends/apple-watch-pillbox.md) - [Handheld Smartwatch Cases](https://www.trendhunter.com/trends/elrow-industries-miniphone.md) - [Apple-Inspired Whisky-Based Liqueurs](https://www.trendhunter.com/trends/blazin-apple.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Modular Dual Watch Straps](https://www.trendhunter.com/trends/smartlet.md) - [Retro Gaming Wearables](https://www.trendhunter.com/trends/space-invaders-my-play-watch.md)