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# Video Game-Themed Snacks
Konami's Metal Gear Solid Chocolate Crunch Sold at Tokyo Game Show 2014

By Meghan Young | Published 2014-09-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/metal-gear-solid-chocolate
References: [theverge](http://www.theverge.com/2014/9/17/6371339/metal-gear-solid-cardboard-box-candy-tgs-2014) & [konami](https://www.konami.com/)

The Tokyo Game Show 2014 has begun and although people should be buzzing about [video games](https://www.trendhunter.com/trends/respawn), most people can't stop talking about the Metal Gear Solid Chocolate Crunch bars being sold at the Konami merchandise stall. Playful and delicious, this is a product that anyone can get behind, not just avid fans of the franchise.

Although only available in one flavor, the Metal Gear Solid Chocolate Crunch bar comes in [boxes of various colors](https://www.trendhunter.com/trends/snackventure-box) including pink, yellow and brown. Inside, a person will not only be treated to some slabs of tasty treat, but also a Diamond Dogs sticker. Priced at about $6 a box, the Metal Gear Solid Chocolate Crunch bar would make a great souvenir.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 46% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Video Game-themed Snacks:** Opportunity for companies to create and market snacks inspired by popular video games.
- **Character-inspired Food Products:** Opportunity for food companies to collaborate with entertainment companies to create snacks based on popular characters from video games.
- **Collector's Edition Snack Products:** Opportunity for video game companies to release special edition snack products as part of their merchandise offerings.

### Who This Affects Most

- **Food and Beverage:** Opportunity for food and beverage companies to expand their product lines to include video game-themed snacks.
- **Gaming:** Opportunity for gaming companies to capitalize on their intellectual properties by licensing their characters for use in food products.
- **Entertainment Merchandise:** Opportunity for companies in the entertainment merchandise industry to expand their product offerings to include food and beverage items.

## Related on Trend Hunter

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- [Video Game-Inspired Frozen Treats](https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages.md)
- [Video Game-Themed Candy Branding](https://www.trendhunter.com/trends/the-hershey-company-and-nintendo.md)
