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# Cost-Free Fan Clubs
The New Metallica Met Club Has Been Overhauled to Feature Exclusive Perks

By Michael Hemsworth | Published 2016-01-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/met-club
References: [loudwire](http://loudwire.com/metallica-overhaul-website-make-fan-club-free-reveal-deluxe-vinyl-releases/) & [metallica](http://metallica.com/metclub)

While the original [Metallica Met Club](https://www.trendhunter.com/trends/fortnite-and-metallica) would charge a fee for membership, the program has been recently overhauled to do away with the charges and increase the perks for members.

The digital age has brought with it a variety of different media that fans can obtain from their favorite bands and musicians. Bands and celebrities are beginning to take advantage of a preference for digital content by using it to garner an even strong following. The Metallica Met Club does this by granting access to content only found through the club, offering [advanced ticket sales](https://www.trendhunter.com/trends/ritz-salty-club-giveaway) and even encouraging fans to connect on the network and socialize about the band.

Members of the new Metallica Met Club will also be privy to [exclusive coupons to redeem on merchandise](https://www.trendhunter.com/trends/members-only-rewards) as well as the entry to contests for members only.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 13% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What Makes This Trend Stand Out

- **Digital Fan Clubs:** Bands and celebrities are utilizing digital content to build stronger fan bases by offering exclusive perks, access to content only found through the club, and advanced ticket sales.
- **Cost-free Memberships:** Businesses are increasing customer loyalty and participation by providing cost-free memberships with exclusive benefits, such as coupons and contests for members only.
- **Personalized Social Networks:** Personalized social networks dedicated to specific subjects, such as music, are becoming increasingly popular as fans connect with one another and access exclusive content and perks.

### Sectors Adopting This

- **Music Industry:** The music industry is using digital media to develop stronger connections with fans by offering exclusive content and perks through personalized social networks and cost-free memberships.
- **Merchandising:** Free memberships with exclusive coupons for merchandise could be a disruptive innovation for the merchandising industry by increasing customer loyalty and sales.
- **Entertainment Industry:** The new trend of cost-free fan clubs and digital content could have a disruptive innovation on the entertainment industry by changing the way celebrities and their fans interact and connect.

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