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# Sailor-Inspired Brew Branding
This Mestres Coupage Blue Fin Bottle Design is Elegantly Striped

By Jana Pijak | Published 2014-07-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/mestres-coupage-blue-fin
References: [lovelypackage](http://lovelypackage.com/mestres-coupage-blue-fin/) & [clasebcn](http://www.clasebcn.com/)

This Mestres Coupage Blue Fin branding by [Clase](https://www.trendhunter.com/trends/clase-azul) BCN features an elegantly striped and sailor-inspired bottle design. Mestres Coupage Blue Fin is a cava that has been specially created to go with its edible counterpart, a superb blue fin tuna that is as delicious as it sounds.

Furthermore, this blue fin tuna-inspired drink is also meant to "raise a toast to all the fishermen, chefs and salespeople whose work is based around it." Its blue and white bottle design is accented with a plastic sleeve label and is adorned with a striped motif.

The bottle also features black typography that is displayed in three different typeface styles and an [elegant illustration](https://www.trendhunter.com/trends/zacapa-rum) of a tuna that sits in its center. The bottle's graphic design is reflective of elegance and its premium product that boasts nautical associations.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 49% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Sailor-inspired Branding:** The trend highlights the popularity of sailor-inspired designs for premium products and presents an opportunity for businesses to cater to this market with unique designs.
- **Food & Drink Pairing:** This trend emphasizes the importance of food and drink pairing and presents opportunities for businesses to create complementary products that enhance the overall dining experience.
- **Premium Packaging:** This trend showcases the demand for premium packaging and presents an opportunity for businesses to differentiate their products through innovative and elegant packaging designs.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can leverage this trend by creating unique products that cater to the sailor-inspired design and food pairing concepts.
- **Design:** The design industry can capitalize on the trend by creating unique designs that cater to premium packaging concepts.
- **Hospitality:** The hospitality industry can leverage this trend by incorporating sailor-inspired branding concepts and food and drink pairing ideas into their menu and overall branding strategy.

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