# Authoritative Male Cosmetic Branding Messr Uses a Clean Design to Show Affluence By Jamie Danielle Munro | Published 2014-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/messr References: [packageinspiration](http://www.packageinspiration.com/messr.html/) & [behance.net](https://www.behance.net/ericledesigns) Messr is a [men's grooming product line](https://www.trendhunter.com/trends/chi-pour-homme) that sells only high-end products to the modern gentleman. As such, Eric Le from the United States came up with a packaging design to match this affluential clientele with something that would exude opulence and class. First, the name Messr means Mister in French, so MR was placed in bold lettering on the front. This automatically gives the brand a sense of authority, associating the product with a man who is not just called by his first name. Then, Le used a basic black background with [gold lettering](https://www.trendhunter.com/trends/mccormick-gourmet-collection) on the front, again to show the idea of luxury through the font. For those that want a [higher class shave](https://www.trendhunter.com/trends/handsomer-for-the-holidays), Messr has a few products to do the trick. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 10% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Male Luxury Grooming:** Designing for affluent male grooming needs with high-end packaging and branding. - **Authority in Grooming:** Using authoritative branding and packaging to appeal to male consumers. - **Opulent Grooming Packaging:** Creating a sense of luxury through the design and packaging of high-end male grooming products. ### Industries Being Reshaped - **Grooming and Beauty:** Using packaging and branding to differentiate and drive sales of higher-end male grooming products. - **Retail and E-commerce:** Applying authoritative branding to grooming products to create a positive image and increase online sales. - **Luxury Goods:** Appealing to affluent male consumers seeking luxury grooming products with high-end packaging and branding. ## Related on Trend Hunter - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Luxurious Men's Grooming Gift Sets](https://www.trendhunter.com/trends/luxurious-mens-grooming-gift-sets.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md)