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# Messing With Nature
Beijing Weather Modification Offices Plans To Force Rain

By Trendopoly | Published 2007-04-25 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/messing-with-nature-beijing-weather-modification-offices-plans-to-force-rai
References: [cnewsnoe](http://cnews.canoe.ca/CNEWS/Science/2007/04/25/4129178-ap.html) & [bjmb.gov.cn](http://www.bjmb.gov.cn/en/wmod.asp)

In anticipation of the [2008 Beijing Olympics](https://www.trendhunter.com/trends/kunshan-olympic-sports-centre), China's Weather Modification Office plans to use a process called cloud-seeding to clean the air, force the rain and ensure clear skies.

This is a controversial technique and its effectiveness is highly debatable; however, with decades of practice under its belt, China is confident in its ability to control the elements and is forging ahead with their artificial rain control methods.

**Implications** - The Olympic Games offers a prime opportunity for the host country to showcase its technological prowess and economical well-being. Altering the weather is one of the most extreme manifestations of this phenomenon -- to date, [controlling the elements](https://www.trendhunter.com/trends/mineweather) has been an impossible dream.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 54% | Activity: 51% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Cloud-seeding:** Cloud-seeding technology is gaining attention as a disruptive innovation opportunity for weather modification.
- **Artificial Rain Control:** The ability to control rainfall through artificial means presents disruptive innovation opportunities for various industries.
- **Weather Modification:** Advancements in weather modification techniques have the potential to revolutionize how we manage and manipulate climate conditions.

### Where This Applies

- **Agriculture:** Weather modification technologies could offer disruptive innovation opportunities for the agriculture industry by optimizing and controlling rainfall patterns for better crop production.
- **Tourism:** Manipulating weather conditions through cloud-seeding can create disruptive innovation opportunities for the tourism industry, allowing destinations to offer guaranteed sunny days and impeccable weather to attract more visitors.
- **Renewable Energy:** Harnessing the power of weather modification can open up disruptive innovation opportunities for the renewable energy sector, enabling optimized energy generation through controlled rainfall.

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