# Graffiti-Informed Jewelry Collections Messika and Smiley Launch a Joyful Jewelry Range By Elena Rahman | Published 2022-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/messika-and-smiley References: [wallpaper](https://www.wallpaper.com/watches-and-jewellery/messika-smiley-anniversary) & [messika](https://www.messika.com/uk_en/news/smiley-messika-jewels) Messika and [Smiley](https://www.trendhunter.com/trends/b-smiley-collectible) are celebrating 50 years with a new collection of jewelry rooted in joyfulness. The anniversary is marked by playfulness. It features two Lucky Move necklaces and a My Move bracelet designed by Valérie Messika to keep up with the upbeat spirit. Smiley collaborated with [graffiti artist André Saraiva](https://www.trendhunter.com/trends/smiley) for the 50th-anniversary logo, which inspired the Lucky Move pendant. The face on the pendant is drawn in a pavé setting of hundreds of yellow and white diamonds. In addition, the My Move bracelet features a moving diamond, which is Messika's signature. The diamond is framed by the Smiley motif imprinted on the black rubber. All pieces in the collection portray both brands' playfulness. Image Credit: Messika and Smiley ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 42% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Joyful Jewelry Collections:** Jewelry collections infused with playfulness and joyfulness will engage modern consumers. - **Collaborative Jewelry Design:** Creative collaborations between designers and artists create unique, eye-catching jewelry collections. - **Graffiti-inspired Jewelry:** Jewelry collections inspired by street art and graffiti will appeal to younger, trend-conscious consumers. ### Who This Affects Most - **Luxury Jewelry:** Luxury jewelry brands can incorporate elements of playfulness and collaboration to innovate and attract younger consumers. - **Fashion Accessories:** Fashion accessory brands can experiment with incorporating edgy street art and graffiti elements into their collections. - **Art and Design:** Jewelry designers and street artists can collaborate on creating unique and inspiring jewelry collections. ## Related on Trend Hunter - [Vinyl Art Collectibles](https://www.trendhunter.com/trends/b-smiley-collectible.md) - [Happy Bauble-Equipped Sneakers](https://www.trendhunter.com/trends/mallet-london-1.md) - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Smiley-Themed Collectors Cards](https://www.trendhunter.com/trends/bicycle-x-smiley.md) - [Southern Africa-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/messika.md) - [Animated Creature Jewelry Collections](https://www.trendhunter.com/trends/trolls-x-swarovski.md) - [Festive Jewelry Lines](https://www.trendhunter.com/trends/holiday-2025-collection.md) - [Beloved Comic Jewelery Capsules](https://www.trendhunter.com/trends/monica-rich-kosann-partners.md) - [Collaboration Artist Jewelry Collections](https://www.trendhunter.com/trends/steven-harrington-and-good-art-hlywd.md)