# Football Legend Drinkware Collections The New Messi x Stanley 1913 Collection Has Just Dropped By Katherine Pendrill | Published 2024-12-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/messi-x-stanley-1913 References: [prnewswire](https://www.prnewswire.com/news-releases/stanley-1913-announces-multi-year-partnership-with-the-brand-of-legendary-athlete-leo-messi-302312959.html) & [stanley1913](https://www.stanley1913.com/pages/x-messi-collab) Stanley is no stranger to collaborations, but its new Messi x [Stanley 1913](https://www.trendhunter.com/trends/stanley-1913-1) collaboration might just be its biggest yet. Reinforcing Stanley's position at the intersection of sport, beverages, and culture, the new Messi x Stanley 1913 collaboration taps the [iconic Argentine footballer Lionel Messi](https://www.trendhunter.com/trends/lionel-messi-2) as a brand ambassador. In this first iteration of what is said to be a multi-year partnership, Stanley has several new Messi-inspired beverage containers. There's the 40-ounce [Quencher](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection) ProTour Flip Straw Tumbler, which comes in a pastel pink hue and features a built-in straw that can be open and shut as needed. There's also the double-insulated High Precision Flow Mate System, the eight-ounce Classic Mate Mug, and the wide-staw Mate Bombilla container. As Messi himself said in a recent press release, "I am honored to team with Stanley 1913 to innovate and design the co-branded Messi x Stanley 1913 collection. My connection to the brand is truly authentic. I have a Stanley by my side all day long for my mate, being the ultimate drinkware partner." Image Credit: Stanley 1913 ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 97% | Activity: 97% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-branded Drinkware:** This collaboration with Lionel Messi highlights the growing trend of utilizing celebrity appeal to create limited-edition, co-branded drinkware. - **Functional Aesthetic Sports Accessories:** The Messi x Stanley 1913 collection exemplifies the merging of high functionality and trendy aesthetics in sports-related accessories. - **Multi-use Beverage Containers:** Including features like built-in straws and double insulation, these versatile beverage containers cater to various usage needs of active consumers. ### Industries Being Reshaped - **Sports Merchandise:** Leveraging sports icons like Lionel Messi offers a captivating opportunity to enhance brand visibility and attract loyal sports fans. - **Drinkware Manufacturing:** The innovation in design and functionality of the Messi x Stanley drinkware line underscores the potential for unique, co-branded products in the market. - **Promotional Products:** Co-branded collections such as this present an opportunity for promotional product industries to create exclusive, high-demand items. ## Related on Trend Hunter - [Athlete-Collab Drinkware Collections](https://www.trendhunter.com/trends/1913-collection.md) - [Football-Themed Drink Carriers](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection.md) - [Collaboration Street Style Drinkware](https://www.trendhunter.com/trends/stanley-x-frgmt-collection.md) - [Athlete-Endorsed Hydration Drinks](https://www.trendhunter.com/trends/lionel-messi-1.md) - [Festive Drinkware Collections](https://www.trendhunter.com/trends/stanley-1913-1.md) - [Fitness Gear-Inspired Drinking Capsules](https://www.trendhunter.com/trends/stanley-4.md) - [Ultra-Femme Floral Tumblers](https://www.trendhunter.com/trends/loveshackfancy-2.md) - [Soccer Star Hydration Drinks](https://www.trendhunter.com/trends/ms-by-messi.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md)