# Vibrantly Charged Sneaker Commercials The Commercial for the New Messi Sneakers Glows By Nicole Ballantyne-Choo | Published 2013-08-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/messi-sneakers References: [adsoftheworld](http://adsoftheworld.com/media/online/adidas_the_new_speed_of_light) & [youtube](https://www.youtube.com/watch?v=yjjb_Dy7tXg) Lionel Messi lights up the field in the ‘[Adidas](https://www.trendhunter.com/trends/messi-and-adidas): The New Speed of Light’ commercial for [Messi sneakers](https://www.trendhunter.com/trends/football-boot). This commercial promotes the new sneakers for Adidas, and shows just how fantastic of a soccer player Messi is. The commercial begins with him standing in the middle of a field wearing some heavy duty gear that lights up as he’s getting ready to play. The motivating, electronic, “fight” music begins as he lights up the dark screen in an array of vibrant blues, pinks and purples. Throughout the commercial it feels like cutting edge a music video. Only at the end does the slogan, “Light up the Pitch” and a shot of Messi’s sneakers appear. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sneaker Commercials:** Disruptive innovation opportunities lie in creating visually captivating and immersive sneaker commercials that highlight the unique features of the product. - **Athlete Endorsements:** There is potential for disruptive innovation in leveraging athlete endorsements to promote sneakers, creating a strong emotional connection between the brand and consumers. - **Interactive Advertising:** Interactive advertising that incorporates visual effects and dynamic storytelling can be a disruptive innovation in the sneaker industry, engaging consumers in a more memorable and interactive way. ### Sectors Adopting This - **Sportswear:** In the sportswear industry, there are opportunities for disruptive innovation in creating technologically advanced sneakers that enhance athletes' performance while also providing a visually appealing design. - **Athletic Marketing:** Disruptive innovation can be achieved in athletic marketing by developing unique and visually striking campaigns that resonate with consumers and differentiate brands from competitors. - **Digital Advertising:** Disruptive innovation opportunities exist in the digital advertising industry through the development of interactive and immersive campaigns that captivate viewers and drive engagement. ## Related on Trend Hunter - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Athlete-Collaborative Leather Footwear](https://www.trendhunter.com/trends/samba-sneaker-collaboration.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Sports-Inspired Game Collaborations](https://www.trendhunter.com/trends/lionel-messi-2.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md)