# Soccer Legend-Approved Burgers The Hard Rock Cafe Messi Burger was Crafted by Lionel Messi By Michael Hemsworth | Published 2022-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/messi-burger References: [chewboom](https://www.chewboom.com/2022/03/03/hard-rock-cafe-launches-new-messi-burger/) & [hardrock](https://www.hardrock.com)  The [Hard Rock Cafe Messi](https://www.trendhunter.com/trends/hard-rock-cafe-world-burger-tour) Burger is being launched as part of the chain's [Hard Rock International's](https://www.trendhunter.com/trends/messi-chicken-sandwich) Live Greatness campaign to provide avid fans of the nsamake footballer with a new burger to try out. The burger was created by Lionel Messi himself and features [two seasoned ground beef patties](https://www.trendhunter.com/trends/wagyu-burger) that are layered with provolone cheese along with sliced chorizo, caramelized red onions, the Hard Rock's signature sauce, shredded lettuce and tomatoes. The burger is served on a toasted brioche bun to add a touch of sweetness. The Hard Rock Cafe Messi Burger can also be ordered with a fried egg on top, which is reported by the Hard Rock Cafe to be perfect for those who want to get "really Messi." Image Credit: Hard Rock Cafe ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 7% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Food:** There is an opportunity for food businesses and restaurants to collaborate with popular celebrities and athletes to create new and exciting menu options for fans. - **Personalized Menu Items:** Creating personalized menu items or limited edition dishes, like the Messi Burger, that cater to specific customer preferences can attract fans and generate buzz for brands and restaurants. - **Creative Burger Combinations:** There is an opportunity for restaurants and food businesses to experiment with unique and unconventional burger toppings, like chorizo and caramelized onions, to create flavorful and adventurous menu options. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage celebrity endorsements and creative menu options to attract fans and generate buzz for their brands. - **Sports and Entertainment:** The sports and entertainment industry can collaborate with restaurants and food businesses to create limited edition menu items that cater to fans and generate excitement for upcoming events. - **Hospitality:** Hotels and resorts can collaborate with celebrity chefs and athletes to create exciting and unique dining experiences for their guests, attracting new customers and increasing revenue. ## Related on Trend Hunter - [Soccer Player-Honoring Sandwiches](https://www.trendhunter.com/trends/messi-chicken-sandwich.md) - [Soccer Player-Themed Chips](https://www.trendhunter.com/trends/goat-cheese-flavor-series.md) - [Soccer Star Chip Campaigns](https://www.trendhunter.com/trends/lays-x-messi-chip-bags.md) - [Argentinian Steak Snack Chips](https://www.trendhunter.com/trends/lays-argentinian-style-steak.md) - [Globally Inspired Burgers](https://www.trendhunter.com/trends/hard-rock-cafe-world-burger-tour.md) - [Hispanic-Inspired Burgers](https://www.trendhunter.com/trends/chorizo-cheeseburger.md) - [Sports-Inspired Game Collaborations](https://www.trendhunter.com/trends/lionel-messi-2.md) - [Soccer Star Hydration Drinks](https://www.trendhunter.com/trends/ms-by-messi.md) - [Worldly Burger Tour Competitions](https://www.trendhunter.com/trends/world-burger-tour-competition.md)