# Conversational Fashion Bots Tommy Hilfiger’s TMY.GRL Messenger Chatbot Promotes Gigi Hadid's Line By Laura McQuarrie | Published 2016-09-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/messenger-chatbot References: [wersm](http://wersm.com/tommy-hilfiger-messenger-bot/) & [facebook](https://www.facebook.com/tommyhilfiger/) As part of the promotions for supermodel Gigi Hadid's Tommy Hilfiger collection, Tommy Hilfiger launched a fun and interactive [Facebook Messenger chatbot](https://www.trendhunter.com/trends/chatgpt-shopping-assistant) called 'TMY.GRL.' The [conversational bot](https://www.trendhunter.com/trends/youcam-ai-beauty-agent) greets Messenger users with a message like "Ahoy!" and from there, begins to ask a series of questions in order to help users discover the collection, behind-the-scenes content, as well as any additional information about the collaborative line that they wish to find out. Aside from being a tool to show off the finished collection and some of the inspirations behind it, the TMY.GRL chatbot functions as a [sales tool](https://www.trendhunter.com/trends/ai-powered-shopping-companions); through the chatbot, Messenger users are directed to the company's website, where they are able to purchase pieces from the collection that they are interested in. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Conversational Fashion Bots:** Disruptive innovation opportunity: Develop AI-powered chatbots in the fashion industry to enhance customer engagement and drive sales. - **Interactive Messenger Promotions:** Disruptive innovation opportunity: Create interactive chatbot experiences on messaging platforms for promoting products and brands. - **Conversational Commerce:** Disruptive innovation opportunity: Integrate chatbots into e-commerce platforms to provide personalized shopping experiences. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Combine artificial intelligence with fashion retail to create immersive and engaging shopping experiences. - **Messenger Marketing:** Disruptive innovation opportunity: Explore the use of chatbots in messenger marketing to increase customer interactions and conversions. - **E-commerce:** Disruptive innovation opportunity: Utilize chatbots in the e-commerce industry to offer tailored recommendations and streamline the purchasing process. ## Related on Trend Hunter - [AI-Powered Style Assistants](https://www.trendhunter.com/trends/ralph-lauren-ask-ralph.md) - [Collaborative AI Fashion Experiences](https://www.trendhunter.com/trends/curated-for-you-x-microsoft.md) - [Dynamic Mobile Fashion Games](https://www.trendhunter.com/trends/fashionverse.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [Online Game Fashion Collections](https://www.trendhunter.com/trends/roblox-fashion.md) - [AI-Powered Shopping Assistants](https://www.trendhunter.com/trends/chatgptpowered-shopping-assistant.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [AI-Powered Fashion Agents](https://www.trendhunter.com/trends/gensmo.md)