# Fresh Fruit Footwear The Messeca Spring/Summer 2013 Collection is Rich, Ripe and Ready-to-Wear By Michael Hemsworth | Published 2013-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/messeca-springsummer-2013-collection References: [messecanyc](http://messecanyc.com/collections/ss13/) & [shopmesseca](http://shopmesseca.com) With the colder months finally coming to a close, it's time for the Messeca Spring/Summer 2013 Collection to shine bright with styles so fresh they're sure to please any shoeaholic. The collection is styled with [fresh fruit](https://www.trendhunter.com/trends/marc-jacobs-charm-collection) standing idly by, which picks up on the synonymous color pallet that super fresh and vibrant. The Messeca Spring/Summer 2013 Collection features not only a plethora of [killer pumps for nights out](https://www.trendhunter.com/trends/aldo-1), but also a number of laidback styles that are perfect for everyday funk. The Messeca Spring/Summer 2013 Collection lookbook is photographed by Michael Burk with Conor Riley covering the creative direction. Ready for a slice of the Messeca Spring/Summer 2013 Collection? Better grab some while it's fresh because the styles are sure to fly off the shelves in a heartbeat. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 42% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-inspired Fashion:** There is an opportunity for fashion designers to incorporate fruit-themed designs in their collections for a fresh and vibrant look. - **Everyday Funk Styles:** There is a trend for more comfortable and laidback shoe styles that can be worn on an everyday basis, providing opportunities for footwear companies to develop more casual and funky designs. - **Color Pallet Synonymous with Freshness:** Incorporating fresh and vibrant colors in apparel designs can provide an opportunity to capitalize on the association between those colors and feelings of freshness and vibrancy. ### Sectors Adopting This - **Footwear:** The footwear industry can capitalize on the trend for fruit-inspired designs and everyday funky shoe styles by incorporating these designs and styles in their collections. - **Fashion:** Fashion designers can benefit from the trend towards incorporating fruit-themed designs and fresh, vibrant colors in their collections, allowing for more visually striking and unique looks. - **Photography:** Photographers can take advantage of the trend for incorporating fresh fruit in apparel design by creating visually stunning images featuring fruit as an accessory or backdrop. ## Related on Trend Hunter - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Bohemian Accessory Collections](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork.md) - [Festival-Ready Footwear Series](https://www.trendhunter.com/trends/aldo.md) - [Vibrant Accessories Collabs](https://www.trendhunter.com/trends/4ccccees-x-mietis.md) - [Colorful Spring-Inspired Running Socks](https://www.trendhunter.com/trends/feetures-unveiled.md) - [Woven Sandal Collections](https://www.trendhunter.com/trends/woven-sandals.md) - [Seasonally Appropriate Footwear Capsules](https://www.trendhunter.com/trends/petals-pearls.md) - [Suede Footwear Collections](https://www.trendhunter.com/trends/crockett-jones2.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)