# DIY Messaging Bots This Service Enables Brands to Build Their Own Customer-Engaging Chat Bots By Alyson Wyers | Published 2016-07-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/messaging-bots References: [springwise](http://www.springwise.com/new-innovation-helps-brands-engage-consumers/) & [massively.ai](http://www.massively.ai/) Although artificially intelligent messaging bots still have a long way to go as far as offering customer service, this media company is helping brands create their own chat bots to interact with consumers. Based in Toronto, Massively is launching a [DIY chat bot service](https://www.trendhunter.com/trends/botgenesis) that allows other businesses to create [customer acquisition](https://www.trendhunter.com/trends/customer-outreach) robots. These DIY bots require no coding while offering high levels of engagement and an opportunity to take control of your company's brand. The messaging bots can be deployed anywhere, on any platform and are instantly scaleable with just one touch. They also offer in-depth analytics with simple measurement and real-time optimization. The Canadian startup shows how popular chat bots are becoming in the realm of marketing and how eager companies are to enter into one-on-one interaction with their audiences. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 55% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **DIY Chat Bots:** A rising trend in the marketing industry, DIY chat bots enable brands to create their own customer engagement robots without coding. - **Customer Acquisition Robots:** Brands are increasingly using customer acquisition robots to interact with consumers one-on-one, offering a disruptive innovation opportunity in the customer service sector. - **Real-time Analytics:** The integration of real-time analytics in chat bot platforms presents an opportunity for businesses to measure and optimize customer engagement on the spot. ### Who This Affects Most - **Marketing:** The DIY chat bot trend is transforming the marketing industry, allowing brands to personalize their communication with customers and enhance customer acquisition strategies. - **Customer Service:** The rise of customer acquisition robots presents a disruptive innovation opportunity for the customer service industry, automating interactions and streamlining customer engagement. - **Analytics:** The integration of real-time analytics in chat bot platforms is revolutionizing the analytics industry, providing businesses with instant insights for optimization and decision-making. ## Related on Trend Hunter - [Automated Lead Engagement](https://www.trendhunter.com/trends/build-chatbot.md) - [AI Chatbot Services](https://www.trendhunter.com/trends/chatbot-whisperer.md) - [Conversational AI Builders](https://www.trendhunter.com/trends/hexabot.md) - [Conversational AI Integration](https://www.trendhunter.com/trends/interworky.md) - [AI Chat Solutions](https://www.trendhunter.com/trends/chatmatrix.md) - [Real-Time AI Chat Bots](https://www.trendhunter.com/trends/did-agents.md) - [GenAI Brand Messaging Tools](https://www.trendhunter.com/trends/message-maestro.md) - [No-Code AI Chatbots](https://www.trendhunter.com/trends/smarter-chatbots.md) - [AI Instant Messaging Solutions](https://www.trendhunter.com/trends/instant-messaigng-solution.md)