# Personalized Letterbox Wines Firebox's Wines Feature a Customized Message on a Bottle By Laura McQuarrie | Published 2018-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/message-on-a-bottle References: [firebox](https://www.firebox.com/Personalised-Letterbox-Wine/p8559) In order to put a fun twist on the idea of a "message on a bottle," [Firebox](https://www.trendhunter.com/trends/flavored-marmelade) launched its 'Personalised Letterbox Wine' for red, white and rosé products. The letterbox-friendly wine bottles boast a slim design that is made from recyclable plastic, yet mimics the look of glass and holds a full 75cl bottle of wine. Those who order a bottle are able to add their own [customized message to the label](https://www.trendhunter.com/trends/the-prisoner-red-blend), with Firebox comparing the ease of sending the beverage product to mailing a postcard. As many consumers rely on ecommerce shops for [unique gift ideas](https://www.trendhunter.com/trends/avalines-holiday-gift-box), brands are launching letterbox-sized packages that simplify the delivery process and ensure that a gift recipient is able to receive their parcel in a timely manner. Image Credit: Firebox ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Wine Packaging:** There is an opportunity for other brands to explore personalized wine packaging as a way to tap into the trend of customized products and ecommerce shopping. - **Eco-friendly Packaging:** Opportunities exist for brands to innovate with eco-friendly packaging alternatives to traditional glass bottles in the wine industry. - **Letterbox-sized Packages:** The trend of letterbox-sized packages presents an opportunity for brands to create and market products that can be easily delivered via ecommerce channels. ### Sectors Adopting This - **Wine:** The wine industry can benefit from exploring innovative packaging options and efficient delivery methods that tap into consumer demand for personalized and eco-friendly products. - **Ecommerce:** The ecommerce industry can continue to innovate by partnering with brands to offer personalized and letterbox-sized products that appeal to consumers' desire for unique and convenient gifts. - **Packaging:** There is an opportunity for packaging companies to develop new, eco-friendly materials and designs that cater to the needs of ecommerce and other industries that rely on efficient, convenient delivery methods. ## Related on Trend Hunter - [Miniature Glass-Free Wine Packaging](https://www.trendhunter.com/trends/mud-house-mini-box.md) - [Seasonally Themed Wine Boxes](https://www.trendhunter.com/trends/seasonallythemed-wine-box.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md) - [Portable Boxed Wines](https://www.trendhunter.com/trends/portable-boxed-wine.md) - [Personalized Tequila Bottles](https://www.trendhunter.com/trends/personalized-tequila-bottle.md) - [Sustainable Natural Wine Boxes](https://www.trendhunter.com/trends/sustainable-natural-wine.md) - [Summer-Themed Boxed Wines](https://www.trendhunter.com/trends/mini-box-wine-range.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md)