# Interactive Beer Campaigns The Message in a Bottle Campaign Allows You to Attach Videos to Bottles By Vasiliki Marapas | Published 2014-12-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/message-in-a-bottle-campaign References: [adweek](http://www.adweek.com/adfreak/say-it-beer-brewer-lets-you-attach-video-messages-its-bottles-162071) & [youtube](https://www.youtube.com/watch?feature=player_embedded&v=Uz8F0BGsQKw) Del Campo [Saatchi & Saatchi](https://www.trendhunter.com/trends/snack-right) have developed an innovative 'Message in a Bottle' Campaign for Argentinian beer company [Andes](https://www.trendhunter.com/trends/andes-peppermint-chocolate-chip-cake). Users scan the [QR code available on each bottle](https://www.trendhunter.com/trends/packaging-initiative-in-singapore) in order to record a short message, which is then assigned to that specific bottle. The intended recipient of the bottle then scans the same code, and the video recorded earlier will begin to play on their smartphone. The innovative publicity stunt is being advertised in a series of commercials which comically convey the message that "it's easier to say it with Andes," whether the news is that you've been stealing your neighbors Wi-Fi or that you've been sleeping with your son's best friend for six years. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 12% | Activity: 61% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Interactive QR Codes:** Opportunity to create engaging and interactive marketing campaigns by utilizing QR codes to connect with consumers. - **Personalized Messaging:** Opportunity to deliver personalized messages to consumers by attaching videos to individual bottles using QR codes. - **Innovative Publicity Stunts:** Opportunity to capture consumer attention through creative and memorable publicity stunts, like the 'Message in a Bottle' campaign. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity for beverage companies to enhance brand engagement and create unique experiences for consumers. - **Marketing and Advertising Industry:** Opportunity for marketing and advertising agencies to devise and execute interactive campaigns that incorporate personalized messaging. - **Technology Industry:** Opportunity for tech companies to develop QR code scanning technology and applications that enable seamless video playback from QR codes. ## Related on Trend Hunter - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md)