# Message Display Bags The Favourite By lourdes sanchez bayas | Published 2008-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/message-displaying-bag-the-favourite References: [inventorspot](http://inventorspot.com/articles/swarovski_and_philips_create_favourite_13684) & [lumalive](http://www.lumalive.com/business/news/swarovski.html) [Swarovski](https://www.trendhunter.com/trends/tote-bag-and-juice) has joined hands with [Philips](https://www.trendhunter.com/trends/the-overliner-lip-liner) to create an urban, chic and fashionable message-displaying bag they called **The Favourite**. The bag is made from violet leather that has a large, [Swarovski crystal-decorated band](https://www.trendhunter.com/trends/oakley-x-swarovski) attached to it. A large piece of crystal mesh on the front of the bag features a flexible background which can display pre-registered messages, made possible by Philips Lumative textile technology which has LED embedded into the fabric. The bag can be held by a wrist-loop in crystal mesh. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **LED Embedded Fashion:** The integration of LED technology into fashion accessories opens up opportunities for personalized and interactive messaging. - **Crystal-decorated Accessories:** The combination of luxurious crystals and trendy accessories creates a new market for high-end fashion products. - **Flexible Display Technology:** The development of flexible displays allows for innovative designs and applications in various industries beyond fashion. ### Where This Applies - **Fashion Accessories:** The use of LED and crystal decorations in accessories presents a disruptive innovation opportunity to create unique and customizable products. - **Technology:** The integration of flexible displays in various industries, such as fashion and beyond, has the potential to revolutionize communication and advertising. - **Luxury Goods:** The combination of crystals and innovative technology in luxury products provides an avenue for premium brands to differentiate themselves in the market. ## Related on Trend Hunter - [Luxury Sparkling Tote Bags](https://www.trendhunter.com/trends/tote-bag-and-juice.md) - [Crystal-Studded Grocery Totes](https://www.trendhunter.com/trends/swarovski-and-erewhon.md) - [Crystallized Bottle Bag Charms](https://www.trendhunter.com/trends/peroni.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md) - [Outfit-Matching OLED Handbags](https://www.trendhunter.com/trends/peuty-infinity-bag.md) - [Culturally Enriched Jewelry Lines](https://www.trendhunter.com/trends/2025-diwali-season.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Technologically Enhanced Electronic Handbags](https://www.trendhunter.com/trends/electronic-handbags.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md)