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# One-Button Message Apps
'PeepWhen' Lets Users Control the Immediacy of Their Messages

By Michael Hemsworth | Published 2017-02-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/message-apps
References: [betalist](https://betalist.com/startups/peepwhen) & [peepwhen](http://peepwhen.com)

Most [message apps](https://www.trendhunter.com/trends/tempstr) are simply focused on enabling a basic way to communicate, so 'PeepWhen' takes things in a different direction. Instead of simply enabling message senders to send out messages, 'PeepWhen' allows them to hold down the peep button in order to let recipients know just how important the message is to them. This means users can simply send out a [single message to illicit a response](https://www.trendhunter.com/trends/whattotext-ai) and enable recipients to respond according.

Message apps have quickly become essential for those looking for a [quick way to communicate](https://www.trendhunter.com/trends/clicks-communicator) with friends and family, but do little to help with the dreaded unanswered or ignored messages received. 'PeepWhen' works to make it possible to let recipients of messages know just how important your message is without requiring users to send endless follow-up messages.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 32% | Activity: 41% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Messaging:** 'PeepWhen' introduces a new way to personalize messages by allowing users to indicate the importance of their messages through the peep button.
- **Efficient Communication:** 'PeepWhen' addresses the frustration of unanswered or ignored messages by enabling users to send a single message and prompt recipients to respond accordingly.
- **Enhanced Message Prioritization:** 'PeepWhen' offers the opportunity to prioritize and categorize messages based on their importance, streamlining communication and minimizing confusion.

### Sectors Adopting This

- **Messaging Apps:** 'PeepWhen' provides a disruptive innovation opportunity for messaging apps to enhance user experience and improve message prioritization capabilities.
- **Communication Technology:** 'PeepWhen' presents a disruptive innovation opportunity for communication technology companies to develop new features and functionalities that improve message delivery and response rates.
- **Productivity Tools:** 'PeepWhen' opens up disruptive innovation opportunities for productivity tools by offering a more efficient way to manage and prioritize messages, saving time and increasing productivity.

## Related on Trend Hunter

- [Emotion-Driven Messaging Platforms](https://www.trendhunter.com/trends/emochat.md)
- [Disappearing Chat Messages](https://www.trendhunter.com/trends/midnight-disappearing-chats.md)
- [Chat-Style To-Do Apps](https://www.trendhunter.com/trends/qept-app.md)
- [Scheduled Messaging Apps](https://www.trendhunter.com/trends/memoria.md)
- [Important Sharing Apps](https://www.trendhunter.com/trends/the-finhapp.md)
- [Retro Messaging Devices](https://www.trendhunter.com/trends/pippo.md)
- [Silent Messaging Applications](https://www.trendhunter.com/trends/silent-message.md)
- [Video-Style Chat App Features](https://www.trendhunter.com/trends/instant-video-messages.md)
- [Relationship Communication Assistants](https://www.trendhunter.com/trends/touchbase1.md)
